Marketing insights Quotes

'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.

- Adam Kluger

I don't think display advertising is the future of advertising.

- Alan Schaaf

I began to learn about the camera and the actors. That gave me a lot of the skills. At the same time, advertising gives you a lot of vices, for example, an obsession for a superficial look, but at the same time, it gives you the capacity to synthesize the story - tell a story in one minute.

- Alejandro Gonzalez Inarritu

Art work is inconclusive. It opens your mind up. At least, that's what I hope it does. And advertising, using exactly the same photograph, closes things down. It makes it conclusive. It sells a product, and that is its primary function.

- Alison Jackson

My father did advertising photography.

- Andreas Gursky

Advertising is the very essence of democracy.

- Anton Chekhov

Advertising is a nebulous beast at the best of times.

- Antony Johnston

The future of advertising is the Internet.

- Bill Gates

Advertising is the life of trade.

- Calvin Coolidge

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.

- Carl Sandburg

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'

- Charles Duhigg

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

- Charlie Ergen

'Flappy Bird' was one of those phenomena. If we could all build one now, we would. Probably a bunch of us are trying. Those kinds of games are interesting. Rumor has it he was making $50,000 a day just from advertising, which is great, especially given the cost of living in Vietnam.

- Chris DeWolfe

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

- Christopher Lasch

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

- Cindy Gallop

When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.

- Cindy Gallop

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

- Daniel Lyons

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

- David Droga

I'm proud to say that I'm in advertising.

- David Droga

Creativity is a game changer. That's true of society, in advertising and in life.

- David Droga

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

- David Droga

I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.

- David Droga

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

- David Droga

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

- David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

- David Ogilvy

Advertising is only evil when it advertises evil things.

- David Ogilvy

What you say in advertising is more important than how you say it.

- David Ogilvy

The more informative your advertising, the more persuasive it will be.

- David Ogilvy

I decided to go to school for advertising and graphic design. That was what I was gonna do but acting is that thing, it's like a splinter in your mind and you can't get rid of it. So I decided to move to L.A. a few years ago and it just snowballed into this thing called 'The Hunger Games.'

- Dayo Okeniyi

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

- Douglas Rushkoff

I left advertising as fast as I could in 1961. And I haven't ever thought about going back.

- Elmore Leonard

One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.

- Eric Schmidt

Unlike most traditional, season-long fantasy sports sites, which make most of their money from administrative fees and advertising, FanDuel and DraftKings take a cut of every bet. That is what bookies do, and it is illegal in New York.

- Eric Schneiderman

We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks.

- Evan Spiegel

Advertising is what you do when you can't go see somebody. That's all it is.

- Fairfax Cone

The advertising world had space men in it before spacemen existed.

- Fred Allen

My mom was a single mother, raising my sister and me. My mom has an incredible talent for living in the world without traditional structure, and her friend, who was in advertising, put me in a commercial when I was five. It was just to make money.

- Gaby Hoffmann

I always say it took me 10 minutes to write 'Cars,' but if I am honest it could have been even less than that - and it has been a really successful song over the years. It is still massively used, in advertising, in films, and people do cover versions of it a lot.

- Gary Numan

Great advertising, in and of itself, becomes a benefit of the product.

- George Lois

When you create advertising, always start with the words.

- George Lois

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

- George Lois

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

- George Lois

Advertising is the rattling of a stick inside a swill bucket.

- George Orwell

Advertising is legalized lying.

- H. G. Wells

This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.

- Holly Johnson

I long for the day when advertising will become a business for a grown man.

- Howard Gossage

I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to interfere in the editing process, and I want to interfere in the advertising process - everything, everything. Pretty much Barbra Streisand in trousers, I am!

- Hugh Grant

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

- James Randolph Adams

I grew up in a country where advertising doesn't exist.

- Jan Koum

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

- Jaron Lanier

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

- Jay Samit

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

- Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

- Jef I. Richards

Advertising is the 'wonder' in Wonder Bread.

- Jef I. Richards

Advertising is totally unnecessary. Unless you hope to make money.

- Jef I. Richards

Advertising is speech. It's regulated because it's often effective speech.

- Jef I. Richards

In advertising, sex sells. But only if you're selling sex.

- Jef I. Richards

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.

- Jeremy Stoppelman

In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.

- Jerry Della Femina

I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.

- Jerry Della Femina

People don't generally like advertising that takes a stand.

- Jerry Della Femina

I only know two to three people that I grew up with in advertising in the 1960s who are married to the same women.

- Jerry Della Femina

Whether you're a mafia guy or in advertising, you always end up going back to your family.

- Jerry Della Femina

I was the first advertising person who people could identify with.

- Jerry Della Femina

I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.

- Jerry Della Femina

Advertising is what I do. It's got me everything I have, and I'm not going to leave it.

- Jerry Della Femina

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.

- John Collison

Advertising is a wonderful lubricant for business, if it's used properly.

- John Cullum

Advertising was fairly simple work, and I really just wanted a job where I could sit and write every day and not get fired for it like I had at other jobs, but it was fun.

- John Hughes

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

- John O'Toole

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

- John Quelch

I know half the money I spend on advertising is wasted, but I can never find out which half.

- John Wanamaker

When I got out of the Navy... all those hotshots, the guys that were really smart and attractive and all that, guess where they were going? They were going into advertising. That was the hot thing then.

- Julian Robertson

I'm generally not a fan of paid advertising, as it becomes a drug that is very difficult for a company to get off and have found that it can really throw off the balance of a local marketplace.

- Justin Caldbeck

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

- Justin Cartwright

I have earned wages as a waitress, a nanny, a librarian, a personnel officer, an agricultural laborer, an advertising secretary, a typesetter, a proofreader, a mental-health-care provider, a substitute teacher, and a book reviewer. In and around the edges of all those jobs I have written poems, stories, and books, books, books.

- Karen Hesse

If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.

- Kit Williams

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle.

- Kurt Eichenwald

I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.

- Len Wein

In my opinion, fun is what makes advertising successful.

- Leo Bogart

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

- Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

- Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

- Leo Burnett

There is no such thing as a permanent advertising success.

- Leo Burnett

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

- Leo Burnett

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

- M. J. Rose

I started off in journalism 16 years ago in Stockholm, and I wrote for a few different publications for many years. I've also worked in advertising as a copywriter and creative director, but I changed it for architecture at 25 years old.

- Magnus Larsson

You look to Google, you see this incredible world of information, you see the advertising, but you also get Google Analytics. And Google Analytics coupled with Salesforce's sales and service and marketing means that both of our customers are going to have customer insights that they've never had before. That is really exciting.

- Marc Benioff

I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads.

- Marissa Mayer

Advertising is an environmental striptease for a world of abundance.

- Marshall McLuhan

I'm interested in the economy of words and forms: jokes, aphorisms, copywriting, advertising, that way of writing when meaning has to be squeezed into as few words as possible.

- Martine Syms

There is no rivalry between Google and traditional advertising.

- Maurice Saatchi

Advertising at its worst will be killed by the Internet. And rightly so.

- Maurice Saatchi

We have always said that advertising is just the icing on the cake. It is not the cake.

- Meg Whitman

I went into journalism to do journalism, not advertising.

- Michael Hastings

Sales may lead to advertising as much as advertising leads to sales.

- Michael Schudson

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

- Mitch Leigh

A viewer who skips the advertising is the moral equivalent of a shoplifter.

- Nicholas Johnson

Booksellers are tied to publishing - they need conventional publishing models to continue - but for those companies, that's not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can't afford as a publisher to have those companies control your route to market.

- Nick Harkaway

You can tell the ideals of a nation by its advertising.

- Norman Douglas

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.

- Om Malik

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

- Paul Arden

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

- Paul Arden

When two kids came along, I couldn't see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.

- Peter Hambleton

I walked out with 14 advertising projects.

- Peter Max

In our factory, we make lipstick. In our advertising, we sell hope.

- Peter Nivio Zarlenga

I'm Phil Knight, and I don't believe in advertising.

- Phil Knight

Advertising men and politicians are dangerous if they are separated. Together they are diabolical.

- Phillip Adams

Ninety-five percent of the time when I run a contest I've purchased the giveaway prizes with advertising money.

- Ree Drummond

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

- Richard Edelman

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

- Richard Edelman

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.

- Richard Roeper

My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.

- Ross Levinsohn

Video will drive the share-shift in advertising.

- Ross Levinsohn

Contrary to popular belief, Americans don't hate advertising.

- Roy H. Williams

I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I?

- Salman Rushdie

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

- Sara Paretsky

I don't think practitioners should necessarily be advertising their work.

- Sarah Hall

By making pictures, you learn the many different properties of photography. I use those properties differently than, say, an advertising agency would, but we're both operating in the same reality. A face painted by Picasso occupies the same reality as a portrait by Stieglitz.

- Sigmar Polke

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

- Simon Mainwaring

Telling lies does not work in advertising.

- Stanislaw Jerzy Lec

I used to run record companies, and I went to the advertising business at 29 years old.

- Steve Stoute

I never want to predict the relationship between music and advertising.

- Steve Stoute

People don't understand the logistics of advertising.

- Susan Wojcicki

I am responsible for creating and overseeing the future products that make up Google Advertising.

- Susan Wojcicki

Advertising is a very fundamental need, so I don't think it's going to go away.

- Susan Wojcicki

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

- Tom Ford

We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers.

- Tom Hodgkinson

I don't accept any money, free products, or anything else of value from the companies whose products I cover or from their public relations or advertising agencies.

- Walt Mossberg

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We're inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, 'Gimme, gimme, gimme,' you will always be in short supply.

- Wayne Dyer

In advertising not to be different is virtually suicidal.

- William Bernbach

Advertising is the price companies pay for being unoriginal.

- Yves Behar