Ursula Burns Quotes

Powerful Ursula Burns for Daily Growth

About Ursula Burns

Ursula M. Burns (born August 28, 1958) is an American business executive, educator, and political advisor who has made significant contributions to the field of engineering and technology as a trailblazer in corporate leadership. Born in New York City to Jamaican immigrants, Burns grew up in a low-income household with six siblings. Her family's struggles instilled in her a strong work ethic and resilience that would later prove instrumental in her career. Burns attended St. Francis College on a full scholarship, where she majored in mechanical engineering. She then went on to receive her master's degree in mechanical engineering from Columbia University. Her academic journey was not without challenges, but Burns persevered, becoming the first in her family to earn a college degree. Burns began her career at Xerox Corporation in 1980 as a summer intern. Over the next three decades, she climbed the ranks, eventually serving as the company's CEO from 2009 to 2016, making her the first African American woman to head a Fortune 500 company. During her tenure, Burns led Xerox through a successful transformation, focusing on digital technologies and services. In addition to her corporate achievements, Burns is known for her philanthropic efforts and advocacy for women in STEM fields. She has served on numerous boards, including those of Exxon Mobil Corporation, ARAMARK, and Tsinghua University's School of Economics and Management. In 2017, she was appointed by President Joe Biden to serve as the U.S. Ambassador to the African Union, making her the first African American woman to hold this position. Quotes like "Hard work is a prison sentence only if it does not lead to freedom," and "You can't have everything you want, but you can have the most important things in life" encapsulate Burns' philosophy on success and her commitment to empowering others. Her life story serves as an inspiration for countless individuals seeking to break barriers and achieve their dreams.

Interpretations of Popular Quotes

"Everyone needs to find something they're passionate about."

This quote by Ursula Burns emphasizes the importance of finding one's passion in life. It suggests that every individual should strive to discover a subject or activity that ignites their enthusiasm, drives them, and gives meaning to their existence. Passion provides motivation, purpose, and fulfillment, making it an essential component for personal growth, happiness, and overall success.


"Define success on your own terms, achieve it by your own rules, and build a life you're proud to live."

This quote by Ursula Burns encourages personal autonomy in defining and pursuing one's own version of success. Instead of conforming to societal or external expectations, she advocates for setting individual goals and establishing personal guidelines for achieving them. This approach ensures that the path to success is meaningful and fulfilling, leading to a life that brings pride and satisfaction. In essence, it underscores the importance of living purposefully and on one's own terms, paving the way for a rich and rewarding existence.


"The biggest risks are not taken by those who stand on the sidelines, whining; they're taken by people who have no idea what they're doing."

This quote highlights that taking significant risks often requires venturing into uncharted territories with uncertainty, which is inherently associated with not having complete knowledge or mastery of the situation. It suggests that those who shy away from challenges or criticize from a safe distance are less likely to experience risk-taking than individuals who are willing to dive headfirst into unfamiliar circumstances, even if they lack perfect understanding of the outcome. This perspective underscores the importance of taking calculated risks and embracing learning experiences as part of personal growth and achievement.


"I always say if you want to go somewhere, go. If you want to do something, do it. Don't wait for someone to ask."

This quote emphasizes personal initiative and self-reliance. Ursula Burns encourages individuals to pursue their aspirations and take action without waiting for permission or validation from others. It underscores the idea that each person has the power to shape their own destiny and make progress towards their goals by taking steps forward on their own. This mindset fosters proactivity, resilience, and self-determination in one's personal and professional life.


"It is our differences that make us unique and bring us together."

Ursula Burns' quote underscores the importance of diversity in fostering unity and celebrating individuality. Her words suggest that recognizing and valuing our distinct characteristics, experiences, and perspectives creates a more vibrant and cohesive community where each member can bring their unique strengths to the table, enriching collective endeavors. By embracing our differences and appreciating what makes us unique, we can break down barriers, build stronger relationships, and create a more inclusive world where everyone feels valued and heard.


As I've progressed in my career, I've come to appreciate - and really value - the other attributes that define a company's success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making.

- Ursula Burns

Strength, Career, Other, Brands

I've had many mentors, but the one that has the most impact was my mother.

- Ursula Burns

Mother, Mentors, Most, Impact

If you go to Norway, Finland, Russia or Australia, you'll see Xerox or Fuji-Xerox people, not just the name on the door. We have human beings who live and work and serve customers everywhere around the globe.

- Ursula Burns

Door, Serve, Xerox, Norway

Find something that you love to do, and find a place that you really like to do it in. I found something I loved to do. I'm a mechanical engineer by training, and I loved it. I still do. My son is a nuclear engineer at MIT, a junior, and I get the same vibe from him. Your work has to be compelling. You spend a lot of time doing it.

- Ursula Burns

Love, Doing, Vibe, Junior

CEOs resign when the internal dynamics of the company and the external dynamics of the company actually come together to say it is appropriate. When the internal dynamics ask you whether you have a replacement. I think the transition from CEOships have also become cartoonish.

- Ursula Burns

Internal, Appropriate, External

This old notion that work is drudgery is nonsense. Most days, even back when Xerox was under siege, I could not wait to get to the office.

- Ursula Burns

Wait, Old, Xerox, Drudgery

I realized I was more convincing to myself and to the people who were listening when I actually said what I thought, versus what I thought people wanted to hear me say.

- Ursula Burns

Listening, Thought, More, Versus

My mother raised us to think that if we worked hard, and if we put our end of the bargain in, it would work out OK for us.

- Ursula Burns

Work, Think, Raised, OK

Long time ago, people would make the Bible, right? The guy said it, somebody wrote it down. And then if you wanted another copy of it, another human being wrote another one. It took a long, long time. Somebody created this thing called mimeograph paper and so you said, 'OK, we'll do it that way.' And so you could get three of them.

- Ursula Burns

Guy, Another, Long Time Ago, OK

Kids are pretty resilient. You don't have to be at every volleyball game. We can't guilt ourselves.

- Ursula Burns

Game, Guilt, Pretty, Volleyball

I went to an all-girls Catholic high school. The three things that they focused on were reading, writing, and arithmetic. My goodness, this is a novel idea in this modern society. I was really good at all three of these things. I was particularly good at math.

- Ursula Burns

Three, Idea, Modern Society, Arithmetic

I'm less concerned about whether being a good corporate citizen burnishes a company's reputation. That's just an added benefit. I believe it's a responsibility, and there is no negotiating on responsibilities.

- Ursula Burns

Citizen, Concerned, Added, Negotiating

Crankiness is a human attribute that, when people walk in the door of Xerox, they remain human. The best way to get the best out of people is to not force them to be something other than they naturally are. Now what do they have to be? They have to be respectful. You can't be ridiculously disrespectful.

- Ursula Burns

Door, Other, Best Way, Respectful

Fresh out of college, you tend to join a company because it's a job. But, you tend to stay because it becomes a career; you start to feel at home. In the beginning of your career, you're focused on you: 'I like this place because I'm doing rewarding work; they take good care of me; the people are nice; there's runway for me,' etc.

- Ursula Burns

College, Career, Doing, Fresh

Impatience is a virtue.

- Ursula Burns

Virtue, Impatience

My mother was pragmatic, focused and extremely, exceedingly practical, and she was the ultimate self-determining person.

- Ursula Burns

Mother, She, Exceedingly, Pragmatic

I don't think paper will go away. I do believe that the value of paper will change, and Xerox is working on changing that value. Consider a color page. Actual life is in color, but you keep reproducing it in black and white. You remove value. It's a bad thing to do.

- Ursula Burns

Color, Away, Xerox, Remove

Unlike people, companies outlive their founders and their leaders.

- Ursula Burns

Leaders, Companies, Unlike, Outlive

Race and gender definitely came up, occasionally, in my life at work. But the bigger challenge that I had was age. I took roles earlier in my career than people expected, and so a lot of what I got was, 'Do you actually know enough to do this?'

- Ursula Burns

My Life, Gender, Career, Occasionally

I don't want to overemphasize this, but not a day goes by when I don't think about my mother and what she would think about what I just did. I often adjust my approach.

- Ursula Burns

Think, Want, Goes, Adjust

Xerox is really good at managing documents, and we're definitely good at managing through a process.

- Ursula Burns

Process, Through, Xerox, Managing

The world is full of opportunities - every day there's something new that you can do. For example, you could make dirty water potable. Why does anyone not have potable water? Because it's a problem that hasn't been solved yet, but it can be.

- Ursula Burns

Every Day, Why, Been, Opportunities

My mother was amazing. I guess, in our community, if you wanted to get by you had to work hard. So she cleaned offices. She did everything that you could imagine. We were really poor. But she would say, 'Where you are is not who you are.'

- Ursula Burns

Had, Offices, Our, Cleaned

I'm a black lady from the Lower East Side of New York. Not a lot intimidates me.

- Ursula Burns

New, Side, Lower, York

Xerox manages the infrastructure of E-ZPass for a large number of states. So when you say E-ZPass, and get some bill from E-ZPass, or call and ask a question about E-ZPass, you're talking to a Xerox person.

- Ursula Burns

Some, Xerox, Large, Bill

My perspective comes in part from being a New York black lady, in part from being an engineer. I know I'm smart and have opinions worth being heard.

- Ursula Burns

Black, New, Part, Engineer

I want to stop transforming and just start being.

- Ursula Burns

Start, Want, Stop, Transforming

Admiration takes on a whole new level when you appreciate just how complex it is to run a modern business.

- Ursula Burns

Business, New, New Level, Complex

The best way to change it is to do it. Right? And then after a while you become it, and it's easy.

- Ursula Burns

Change, Best, Right, Best Way

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