Susan Wojcicki Quotes

Powerful Susan Wojcicki for Daily Growth

About Susan Wojcicki

Susan Wojcicki is a renowned American business executive, best known as the CEO of YouTube, the world's largest video-sharing platform. Born on July 5, 1968, in California, she grew up in a family that valued education and innovation. Her father, Stanley Wojcicki, was a physics professor at Stanford University, and her mother, Esther Wojcicki, is an educator and journalist. Wojcicki's early life was significantly influenced by the Silicon Valley environment. She attended Greenwich School in San Mateo, a school known for its focus on science and math education. After graduating from Harvard University with a Bachelor of Arts degree in Computer Science and Economics, she joined Google as its 16th employee in 1999. At Google, Wojcicki played crucial roles, overseeing AdWords and AdSense, which became significant revenue streams for the company. In 2014, she was appointed as CEO of YouTube, a property Google had acquired in 2006. Under her leadership, YouTube has grown exponentially, revolutionizing the way people consume and share video content worldwide. Wojcicki's impact extends beyond her professional roles. She is an advocate for women in tech and STEM education. In 2019, she was named to Time magazine's list of the 100 most influential people in the world. Throughout her career, Wojcicki has demonstrated a unique blend of technical prowess, strategic vision, and a commitment to fostering a culture that values diversity and inclusion. Notable Susan Wojcicki quotes include: - "I think it's really important for women to take risks and be willing to fail." - "In a world where change is the only constant, the ability to learn, unlearn, and relearn is essential." - "At Google and YouTube, we strive every day to create products that are accessible and useful to everyone."

Interpretations of Popular Quotes

"Always aim high, work hard, and don't be afraid to fail."

This quote encourages an ambitious mindset and resilience in pursuit of goals. Aiming high sets a target that may be challenging, but it inspires one to reach for something significant rather than settling for less. Working hard implies dedication, persistence, and consistent effort towards the goal. Lastly, not being afraid to fail means embracing the possibility of making mistakes as part of the learning process and not letting fear of failure hinder progress or limit potential. Essentially, this quote calls for a balanced approach between ambition, hard work, and resilience in the face of setbacks.


"I think that a lot of success in life and career comes from just persisting through challenges and overcoming obstacles."

This quote emphasizes the importance of perseverance and resilience in achieving success, both personally and professionally. The idea is that the ability to push through difficulties and overcome obstacles is a crucial factor in one's journey towards accomplishment. It suggests that challenges are inevitable in life but embracing them as opportunities for growth, learning, and improvement can lead to significant successes. In other words, it encourages individuals to keep going, even when facing adversity, as this tenacity and determination will often lead to the desired outcomes.


"Don't wait until you've reached your goal to be satisfied. Be satisfied for no reason at all."

This quote by Susan Wojcicki encourages individuals not to postpone feelings of satisfaction or contentment until they achieve a specific goal, but rather to experience it spontaneously and regularly. It suggests the importance of appreciating small accomplishments, enjoying the journey towards one's objectives, and cultivating an attitude of gratitude for life's simple pleasures along the way. In essence, it's about savoring moments of happiness and not relying solely on future successes to bring contentment.


"Believe that you can do anything, have the courage to try even if you fail, and keep improving until you succeed. Everyday is a new opportunity to learn something new."

This quote by Susan Wojcicki encapsulates a powerful mindset for personal growth and success. It suggests that one should approach life with unwavering belief in their abilities, the courage to take risks even if they lead to failure, and the perseverance to continuously learn and improve until they achieve their goals. Each day presents a fresh opportunity to acquire new knowledge and skills, which can be invaluable in navigating life's challenges and achieving success.


"It's important to never stop questioning and learning, because it keeps us humble and open-minded."

This quote by Susan Wojcicki emphasizes the importance of a continuous pursuit of knowledge and questioning. By never stopping in our quest for understanding, we maintain humility, keeping ourselves receptive to new ideas and perspectives. This attitude fosters growth and adaptability, allowing us to navigate complexities of life more effectively and remain open-minded.


I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen.

- Susan Wojcicki

College, Career, Some, My Own

At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business.

- Susan Wojcicki

Gender, Measured, Criteria, Both Men And Women

In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed.

- Susan Wojcicki

Believing, Leaders, Several, First-Time

Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came.

- Susan Wojcicki

Best, Deciding, Fewer, Bunny

People don't understand the logistics of advertising.

- Susan Wojcicki

Advertising, Understand, Logistics

If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional.

- Susan Wojcicki

Why, Ad, Spent, Proportional

Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition.

- Susan Wojcicki

Cycle, Leaders, While, Attuned

In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things.

- Susan Wojcicki

Thought, Think, Over, Old World

I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories.

- Susan Wojcicki

YouTube, Been, Part, Decisions

Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.

- Susan Wojcicki

Business, Want, Ad, Generate

Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write.

- Susan Wojcicki

New, Everybody, Read, Coding

YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers.

- Susan Wojcicki

YouTube, Creators, Providing, Generate

My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home.

- Susan Wojcicki

Career, Helping, Largest, Tech Companies

People at different stages of their lives are doing different things, and they're all using Google.

- Susan Wojcicki

Doing, Using, Lives, Stages

Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions.

- Susan Wojcicki

Think, Tech, Given, Perceptions

The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a Sputnik moment. The tech industry is not America's future; it is our present.

- Susan Wojcicki

Small, Fact, Tech, Workforce

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.

- Susan Wojcicki

Young, Entertainment, Very, Women Are

Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers.

- Susan Wojcicki

Other, Standard, Tries, Recruit

As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires.

- Susan Wojcicki

Lucky, Been, Tech, Recruit

My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology.

- Susan Wojcicki

College, Magic, Career, Accidentally

I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this company?' It was so small at the time. I could see the importance of Google. I could see the way it was going to grow; it was going to become a big company.

- Susan Wojcicki

Small, Big, Joining, Big Company

If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades.

- Susan Wojcicki

Over, Tech, Participate, Economic

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

- Susan Wojcicki

Google, Need, Always, Consumer

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

- Susan Wojcicki

Deliver, Trusting, Consumer

Unless we make computer science a priority, we risk making gender, class, and racial disparities worse as jobs flow to those with a computer science background.

- Susan Wojcicki

Gender, Making, Jobs, Flow

Paid leave is a not just a mother and child issue, it's a societal issue we have.

- Susan Wojcicki

Mother, Leave, Issue, Societal

My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant.

- Susan Wojcicki

Small, Joining, Radical, Startup

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

- Susan Wojcicki

Google, Develop, Figure, Base

I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well.

- Susan Wojcicki

My Life, Here, I Think, Perspectives

I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have.

- Susan Wojcicki

Think, Drop, Other, Device

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