Sallie Krawcheck Quotes

Powerful Sallie Krawcheck for Daily Growth

About Sallie Krawcheck

Sallie Krawcheck, a trailblazer in finance and an influential voice for women in business, was born on November 16, 1968, in Atlanta, Georgia. Growing up with a mathematician father and English teacher mother, her early years were filled with the love of learning and the importance of education. Krawcheck attended Smith College, where she graduated summa cum laude with a Bachelor's degree in economics. She later pursued her MBA from Columbia University Business School. In 1992, she began her career at Salomon Brothers, where she quickly rose through the ranks, becoming one of the youngest executive directors at the firm. In 1995, Krawcheck moved to Sanford C. Bernstein & Co., where she was named president in 2002. In 2004, she became the first woman to run a major Wall Street brokerage as CEO of Merrill Lynch Wealth Management. Her tenure there included significant growth and improvement, but she left in 2011 following a series of missteps by parent company Bank of America. Undeterred, Krawcheck founded and led several successful ventures, including 85 Broads (later Ellevate Network), an organization supporting women's career advancement, and Ellevest, an investment platform for women. Her leadership and advocacy for gender equality in finance have earned her numerous accolades, including Fortune's "Most Powerful Women in Business" list and Barron's "World's Best Financial Advisors." Krawcheck is also a prolific speaker and author, penning the best-selling book "Own It: The Power of Women at Work" (2019). Her quotes, such as "Don't ask for permission, ask for forgiveness. But then don't do anything too outrageous," encapsulate her bold and empowering approach to business and life. Today, she continues to advocate for gender parity in finance and beyond.

Interpretations of Popular Quotes

"If you don't ask for it, you won't get it."

This quote emphasizes the importance of assertiveness and proactivity in attaining one's goals or desires. It suggests that if an individual does not express their needs, aspirations, or requests, they will not receive what they seek. In other words, it is essential to communicate openly and boldly when aiming for success or advancement in any area of life.


"Women are not a niche market; we are the majority market."

The quote by Sallie Krawcheck, "Women are not a niche market; we are the majority market," underscores the importance of understanding and catering to the needs and preferences of women as consumers. Given that women make up more than half of the global population, they represent an enormous and influential market segment, which should be a priority for businesses across industries. Ignoring or underestimating this demographic could lead to missed opportunities for growth and profitability. Therefore, companies must take a gender-inclusive approach in their strategies and marketing efforts to ensure they appeal to the diverse needs and preferences of women consumers.


"I've been in rooms where I was the only woman and felt that I had to overcompensate just to be heard. It's exhausting."

This quote expresses the emotional and physical fatigue experienced by women when they are the sole female in a predominantly male setting, often leading them to feel the need to work harder or "overcompensate" simply to be heard and recognized. It highlights the systemic gender imbalance in many professional environments where women are underrepresented, potentially facing biases, prejudices, and unequal opportunities. This situation can be mentally and physically taxing for those affected, as they strive for equal footing in such settings.


"The way you measure success is by how many minds that you change, how many rules you break, and how many times you change the game."

This quote by Sallie Krawcheck emphasizes a unique perspective on success. It suggests that conventional measures of achievement, such as wealth or power, are not the only indicators of a successful life. Instead, success is quantified by the impact one makes on others' minds, the number of barriers broken to pave new paths, and the times when one changes the status quo or game entirely. It encourages innovation, change-making, and education as crucial elements for a meaningful and fulfilling life.


"In the world of finance, we need to focus on talent, not tomboys."

This quote by Sallie Krawcheck highlights the need for the financial industry to prioritize and nurture talent regardless of gender expression or stereotypes. The use of "tomboy" suggests a traditional masculine role model, which can exclude many talented individuals who may not fit that mold but bring valuable skills and perspectives to the field. In essence, Krawcheck is advocating for an industry culture that values abilities over preconceived notions about what it means to be successful in finance.


Women bring some great qualities to work. We bring risk-awareness. We bring a greater focus on relationships. We bring more holistic decision-making than gentlemen do. We bring a more long-term perspective than gentlemen do. We tend to look for meaning and purpose in our jobs to a greater degree than gentlemen do.

- Sallie Krawcheck

Purpose, Some, Bring, Holistic

You may find it more relaxing to work with people just like you, but entrepreneurship is about finding new approaches to problems, and discomfort can be an important part of that process.

- Sallie Krawcheck

Process, New, May, Approaches

To empower women, power must be given to them, presumably by an entity that already has it. And that entity is the patriarchy. This also implies that women must be on the receiving end, waiting - politely - to be empowered. Very Victorian-era courtship, isn't it?

- Sallie Krawcheck

Waiting, Very, Given, Presumably

In the old world of business, there was often just one seat at the leadership table for women, two at best. That meant that only so many women could advance. But in a world where women recognize the power that they own - and where technology can upend the traditional rules of engagement - one woman winning doesn't mean another loses.

- Sallie Krawcheck

Woman, Own, Engagement, Old World

My low point was after being reorganized out of running Merrill Lynch. That dismissal deeply contradicted my sense of fairness, since, at the time, my team and I had done what we were brought in to do: We had turned Merrill Lynch around from the depths of the financial crisis.

- Sallie Krawcheck

Financial Crisis, Brought, Low Point

Networking has been cited as the number one unwritten rule of success in business. Who you know really impacts what you know.

- Sallie Krawcheck

Business, Been, Cited, Impacts

The Ellevest target client is the professional woman who either has her own money or has agency over her family's money. She is among the 75 million women in the U.S. workforce who want to take financial control and is looking for a straightforward way to achieve her dreams on her own terms.

- Sallie Krawcheck

Woman, Straightforward, Workforce

If you don't share information among your startup's team, then it'll be just about a coincidence if product, marketing, and engineering are ever aligned. Those odds are too low to succeed.

- Sallie Krawcheck

About, Your, Too, Odds

I hated being a junior investment banker. I loved the research business, the wealth management business.

- Sallie Krawcheck

Business, Wealth, Loved, Banker

If you are going to fire this person or hire that person, do it all in a concentrated period. The Band-Aid gets ripped off, and everybody goes back to work.

- Sallie Krawcheck

Hire, Everybody, Period, Ripped

Investing isn't a game to be won. At the end of the day, it's a way to achieve your big goals, like buying that home, starting that business, and retiring on your own terms.

- Sallie Krawcheck

Business, Game, Big, Goals

A dysfunctional team means a dysfunctional - and likely doomed - company.

- Sallie Krawcheck

Dysfunctional, Means, Likely, Doomed

One thing I never thought about in my big-company job? Cash flow. When your business has billions of dollars in revenue, you can make a lot of mistakes and still have a viable business. But in a startup, make a few hiring mistakes, and you can find yourself in real jeopardy fast.

- Sallie Krawcheck

Thought, Hiring, About, Flow

Starting a business from scratch and having little money in the bank focuses your mind in a way that running a multibillion-dollar business never does. It brings the key drivers of performance into sharp relief. I promise.

- Sallie Krawcheck

Running, Promise, Your, Drivers

The only time in my career I've lost sleep - wake up 3:30 in the morning, and you know you're not going back to sleep - is when I've been an entrepreneur. Even in the financial crisis.

- Sallie Krawcheck

Career, Financial Crisis, Only Time

I'm about impact. One can make impact if they run a big business with a lot of zeroes. I've done that. One can also make an impact when you're a research analyst, where it's you and your associate. I've done that.

- Sallie Krawcheck

Business, Impact, Big, Big Business

Ask any woman who has gone through a divorce and had her standard of living decline substantially. Ask any woman who's been fired or 'reorg'ed out' and had to scramble to take a job she didn't want. Ask any woman who wanted to quit a job but couldn't afford to. Investing is possibly the best career advice women aren't getting.

- Sallie Krawcheck

Through, Been, Standard, Possibly

We all know money is power. And women won't be equal with men until we are financially equal with men. Getting more money into the hands of women is good for women, but it's also good for their families, for the economy, and for society.

- Sallie Krawcheck

Hands, More, Also, Financially

Follow the money at all costs, and you might wind up regretting it.

- Sallie Krawcheck

Money, Might, Costs, Wind

If you aren't committed to diversity of thought, you have no business launching a startup.

- Sallie Krawcheck

Diversity, Committed, Startup

We shouldn't think anyone needs a Ph.D. in advanced investing in order to begin to invest.

- Sallie Krawcheck

Think, Needs, Advanced, Investing

The research indicates that when we women invest, we women do tend to be more patient, take a longer-term perspective and as a result of it, tend to be better investors than men. But the messages we get are that investing is sort of 'the guys' world.'

- Sallie Krawcheck

More, Invest, Sort, Investing

On Wall Street, the industry in which I grew up, a culture in which 'my word is my bond' shifted over the past few decades toward one where the big print can say 'Free' while the small print gives the real costs.

- Sallie Krawcheck

Small, Big, Industry, Decades

First, pay off your high-interest-rate debt. If you have student loan debt - that's low interest rate; that has a tax benefit - you can leave that out. A mortgage can be an OK one. Credit card debt is poison. That needs to be paid off right away.

- Sallie Krawcheck

Student, Loan, Away, Right Away

As an entrepreneur, it's easy to feel ownership over every aspect of your business because you're putting your reputation, your money, and other people's money on the line. Oh, and you're sleeping, breathing, and eating your passion project - that, too. But if you try to do it all yourself, you're almost certain to fail.

- Sallie Krawcheck

Other, Putting, Almost, Entrepreneur

As an entrepreneur, I've learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs - and to change her as she changes.

- Sallie Krawcheck

Love, Tell, Crucial, Entrepreneur

You know those days at the office when you used to come in and not really do much? You don't get days like that as an entrepreneur. If you don't do the work you need to, nothing happens that needs to. It's that simple.

- Sallie Krawcheck

Need, Like, Needs, Entrepreneur

Whenever you start a new business, the sheer number of variables at hand makes failure a constant possibility.

- Sallie Krawcheck

New, Variables, New Business, Possibility

Albert Einstein is reported to have said compounding is the eighth wonder of the world. Obviously, a dollar invested in your 20s is worth so much more than a dollar invested in your 60s.

- Sallie Krawcheck

More, Eighth, Obviously, Compounding

Assume the best intent in others around you. You will often be right, and even when you're not, people can rise to your view of them. Not always, but enough that I believe it's worth it.

- Sallie Krawcheck

Worth It, Will, Always, Assume

If you're searching for quotes on a different topic, feel free to browse our Topics page or explore a diverse collection of quotes from various Authors to find inspiration.