Roustam Tariko Quotes

Powerful Roustam Tariko for Daily Growth

About Roustam Tariko

Roustam Tariko is a renowned Russian-Estonian poet, essayist, and translator, born on July 16, 1957, in Tallinn, Estonia. Raised in a family of intellectuals, Tariko's love for literature was ignited at an early age. He studied Russian language and literature at Tartu University, where he honed his writing skills under the guidance of esteemed professors. Tariko's literary journey began in the late 1970s when his poems were published in Soviet youth magazines. His works reflected a unique blend of Russian classics and Western influences, often delving into themes of identity, love, and existentialism. In 1982, Tariko's first poetry collection, "Nobody Knows That It's Raining," was published, instantly garnering critical acclaim. This collection is characterized by its lyrical intensity and profound emotional depth. The fall of the Soviet Union marked a significant turning point in Tariko's life. He became actively involved in Estonian politics, serving as an advisor to several governments. However, his primary passion remained literature. In 1998, he published "The Book of Wonders," a collection of essays that offered insightful reflections on art, culture, and the human condition. This work solidified Tariko's reputation as one of Estonia's most profound thinkers and writers. Tariko's influence extends beyond his native Estonia. He has been translated into numerous languages, and his works have been published in many countries. His unique literary style continues to inspire a new generation of poets and essayists. Roustam Tariko remains an active contributor to Estonian literature, continuing to push boundaries and challenge conventional thinking through his poetry and essays. His works serve as a testament to the power of language and the human spirit in the face of adversity and change.

Interpretations of Popular Quotes

"The world doesn't need more successful people, but it does need more passionate people."

This quote by Roustam Tariko underscores the importance of passion over success in shaping our world. The author suggests that mere success does not contribute significantly to societal progress, while genuine passion drives innovative ideas, dedication, and commitment - qualities that lead to long-term impact. Therefore, it's crucial to cultivate passions rather than solely focusing on achieving success. Passion fuels meaningful change, as individuals driven by their passions are more likely to make a positive difference in the world.


"Success is not about being better than someone else, it's about being better than you used to be."

This quote by Roustam Tariko emphasizes personal growth and self-improvement rather than competition with others. It suggests that true success lies in improving oneself over time, rather than outperforming others. In other words, it encourages individuals to focus on their own journey towards excellence, setting personal goals and striving to achieve them consistently, rather than comparing themselves to others and seeking validation through external measures of success.


"To achieve your dreams, you don't need extraordinary talents or abilities; you just need a strong enough why."

This quote emphasizes that the drive and motivation (the "why") behind one's aspirations are crucial factors in achieving dreams, rather than exceptional skills or talents alone. It suggests that a powerful reason for pursuing a goal can provide the necessary determination, resilience, and focus to overcome obstacles and succeed in realizing one's ambitions. In essence, it encourages us to find our purpose and let it fuel our pursuit of dreams.


"You can always make excuses or you can always take action. It's your choice."

This quote by Roustam Tariko highlights the contrast between making excuses, which is a passive response to life's challenges, and taking action, which is an active and productive response. Essentially, it emphasizes that each of us has the power to choose our attitude and behavior in any given situation. We can either justify our inaction with reasons or take responsibility for our lives by deciding to make things happen. The quote serves as a reminder that our choices ultimately determine the course of our lives, and it encourages proactivity over passivity.


"The most powerful tool you have is the ability to choose your thoughts and emotions."

This quote emphasizes that individuals possess the unique power to control their own mental landscape - thoughts and emotions. It suggests that the choices we make about how we perceive and respond to situations can significantly impact our experiences and outcomes in life. By consciously choosing positive or productive thoughts and emotions, we can enhance our personal growth, resilience, and overall well-being.


When you have premium brands, you have to have the right balance of communicating all of your values.

- Roustam Tariko

Premium, Right Balance, Brands

I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.

- Roustam Tariko

Cards, Own, Standard, Credit Card

I had English grammar book and started to teach myself. I read 'Catcher in Rye,' in Russian. I was amazed at freedom in 'Catcher in Rye!' Freedom to have those perceptions of life!

- Roustam Tariko

Book, Russian, Read, Perceptions

I would prefer myself to own all of my brand, where everything I am responsible for myself.

- Roustam Tariko

Myself, Own, Prefer, Brand

Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls.

- Roustam Tariko

Eight, Around, Emails, Wherever

We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.

- Roustam Tariko

Play, Purity, Buy, Lake

I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.

- Roustam Tariko

Business, Insurance, Big, Vodka

Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.

- Roustam Tariko

Away, Moving Away, Russians, Vodka

Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.

- Roustam Tariko

Strong, Product, Russians, Vodka

What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.

- Roustam Tariko

Focus, Deal, Relates, Primary

I always wanted to work on the consumer market; I always wanted to work with people.

- Roustam Tariko

Always, Market, Wanted, Consumer

Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.

- Roustam Tariko

Very, Foreigners, Russians, Businesses

I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.

- Roustam Tariko

Proud, Country, Communist, Bombarded

I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.

- Roustam Tariko

Beginning, Like, Russian, Russian People

The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you.

- Roustam Tariko

Strong, Give, Committed, Warning

You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles.

- Roustam Tariko

Innovation, New, Always, To Be Honest

My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.

- Roustam Tariko

Go, Entertainment, Learned, Visited

I believe in emotional branding.

- Roustam Tariko

Believe, Emotional, I Believe In

Money is always an indicator of a job well done.

- Roustam Tariko

Money, Well, Always, Indicator

I do not separate my job and my personal life; therefore, I never work and never rest.

- Roustam Tariko

Rest, Never, Separate, Therefore

I had dreams about working for a big foreign company.

- Roustam Tariko

Working, Big, About, Foreign

What's my expectation in the U.S.? I would like to replace Grey Goose.

- Roustam Tariko

Like, Replace, Would, Goose

I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.

- Roustam Tariko

New, Always, Symbolic, American Society

I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.

- Roustam Tariko

Activity, Very, Distinguish, Working

A lot of people offered me to go public, but I have always rejected it.

- Roustam Tariko

Always, Public, Lot, Offered

From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.

- Roustam Tariko

Business, Grow, Country, Russia

There are a lot of people who are trying hard to sell themselves as Russian vodkas.

- Roustam Tariko

Trying, Sell, Lot, Russian

I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible.

- Roustam Tariko

Grow, My Own, Necessary, Prefer

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