Take advantage of the ambiguity in the world. Look at something and think what else it might be.
- Roger von Oech
World, Think, Take, Ambiguity
Most people think of success and failure as opposites, but they both are products of the same process.
- Roger von Oech
Process, Think, Most, Opposites
It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
- Roger von Oech
New, Will, Part, New Ideas
Necessity may be the mother of invention, but play is certainly the father.
- Roger von Oech
Mother, Play, Certainly, Invention
It's important for the explorer to be willing to be led astray.
- Roger von Oech
Important, Willing, Astray, Explorer
If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.
- Roger von Oech
New, Discovered, Otherwise, Stone
If you don't execute your ideas, they die.
- Roger von Oech
Ideas, Die, Your, Execute
Either you let your life slip away by not doing the things you want to do, or you get up and do them.
- Roger von Oech
Doing, Away, Either, Slip
Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.
- Roger von Oech
New Things, New, Using, Muscle
Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.
- Roger von Oech
Failure, Learn, New, Benefits
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