Robert Kotick Quotes

To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.

- Robert Kotick

In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad.

- Robert Kotick

We don't view the App Store as a really big opportunity for dedicated games.

- Robert Kotick

How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting?

- Robert Kotick

I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.

- Robert Kotick

When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.

- Robert Kotick

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.

- Robert Kotick

We'd love to see Led Zeppelin on 'Guitar Hero.'

- Robert Kotick

Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports.

- Robert Kotick

The social element has really transformed the gaming experience.

- Robert Kotick

Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life.

- Robert Kotick

We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.

- Robert Kotick

I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.

- Robert Kotick

I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.

- Robert Kotick

It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.

- Robert Kotick

I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.

- Robert Kotick

When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences.

- Robert Kotick

The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people.

- Robert Kotick

The Call of Duty Endowment is a natural philanthropic extension of our brand.

- Robert Kotick

All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star.

- Robert Kotick

If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion.

- Robert Kotick

What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.

- Robert Kotick

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

- Robert Kotick

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

- Robert Kotick

Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career.

- Robert Kotick

You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one.

- Robert Kotick

I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment.

- Robert Kotick

Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.

- Robert Kotick

Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment.

- Robert Kotick

Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.

- Robert Kotick

I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity.

- Robert Kotick

We have an obligation to provide a return for our shareholders.

- Robert Kotick

I never studied business. It's either in your DNA, or it isn't.

- Robert Kotick

The audience for 'World of Warcraft' is a pretty committed group of players.

- Robert Kotick

Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun.

- Robert Kotick

What you do in film and television is really different than what you do in video games.

- Robert Kotick

I really like video games, and that passion has never really gone away.

- Robert Kotick

We want to give our audiences flexibility in the way they're commercially engaged in the content.

- Robert Kotick

Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.

- Robert Kotick

I've been very, very lucky because I've had so many great mentors.

- Robert Kotick

It's very easy to criticize the CEO of the market leader.

- Robert Kotick

Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art.

- Robert Kotick

The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.

- Robert Kotick

One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.

- Robert Kotick

If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to.

- Robert Kotick

I just don't want to pay taxes.

- Robert Kotick

If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.

- Robert Kotick