Ricardo Semler Quotes

Powerful Ricardo Semler for Daily Growth

About Ricardo Semler

Ricardo semler is a renowned Brazilian businessman, writer, and philosopher, known for his unconventional management style and progressive ideas on corporate governance. Born on May 19, 1948, in São Paulo, Brazil, Semler was the third-generation leader of Semco, a family-owned industrial conglomerate specializing in metalworking, electrical appliances, and automotive parts. After studying business administration at the University of Pennsylvania's Wharton School, Semler returned to Brazil in 1973 and took over as CEO of Semco. Influenced by authors such as Peter Drucker, Douglas McGregor, and Ralf Dahrendorf, Semler began to question traditional management practices and sought to create a more democratic, self-managed workplace at Semco. In 1982, Semler published his first book, "Maverick: The Success Story Behind the World's Most Unusual Workplace," which detailed his revolutionary approach to business management. The book became an international bestseller and sparked a global movement towards more humane and participatory workplaces. Semler's ideas were further explored in his subsequent books, "The Seven-Day Weekend: Changing the Way Work Works" (2013) and "Maverick to Visionary: The Ten Mindsets of an Extraordinary Leader" (2017). Throughout his career, Semler has been recognized for his innovative thinking, receiving numerous awards, including the European Businessman of the Year Award in 1989 and the Thinkers50 Leadership Award in 2011. Today, Ricardo Semler continues to advocate for progressive business practices, speaking at conferences and events around the world. His work has inspired countless leaders to rethink traditional management structures and create more fulfilling workplaces for employees.

Interpretations of Popular Quotes

"The more important purpose of a company is not to make money, but to make a person."

This quote by Ricardo Semler emphasizes that while profit is essential for a company's survival, its primary role should be in the development and fulfillment of individuals within it. In essence, Semler suggests that businesses have a greater purpose than just generating revenue; they exist to cultivate and empower people, fostering personal growth and well-being. This perspective encourages companies to prioritize human values over financial ones, ultimately leading to a more productive, satisfied, and engaged workforce.


"If you want commitment, you have to create an environment in which people can commit themselves."

This quote emphasizes that true commitment from employees is not forced, but rather self-driven. To foster such commitment, leaders should strive to establish a work environment that empowers individuals, encourages their growth, respects their autonomy, and allows them to feel a strong sense of belonging and purpose. By doing so, they are creating conditions where employees can freely commit themselves to the goals and values of the organization. It's a call for empathetic leadership that understands the importance of cultivating an inspiring and supportive work environment to unlock the potential of their team members.


"Organizations don't change. People do."

The quote highlights that it is individuals within an organization who drive change, not the organization itself. In other words, for a company to transform, its people must be open to learning, adaptable, and proactive in bringing about the desired changes. Change is a personal process, and it requires individuals to embrace new ideas, let go of old habits, and strive towards progress. Organizations can provide structures, resources, or encouragement for change, but ultimately, it is the actions and mindsets of their people that will determine the success of any transformation effort.


"What gets measured gets managed. What gets managed gets improved." (Though this quote is commonly attributed to Semler, it was originally stated by management guru Peter Drucker)

This quote emphasizes that what we measure in an organization or system influences how it is managed and ultimately leads to its improvement. In other words, if we want something to be improved, we need to track and monitor relevant metrics or key performance indicators (KPIs), as focusing on these areas encourages management to take action towards progress. By establishing measurable objectives, we can ensure that resources are allocated effectively and that improvements are sustained over time.


"In the end, people don't care how much you know until they know how much you care."

This quote emphasizes that knowledge or expertise alone is not enough to build strong relationships with people. What truly matters is demonstrating genuine care and empathy towards them. In other words, people are more likely to trust, respect, and collaborate with those who show they genuinely care about their well-being, feelings, and concerns. Therefore, it's essential for leaders to focus on both knowledge and empathy to be effective in their roles.


A high percentage of organisations develop a military rationale, whereby only a very small number of people make all of the decisions. There is little wonder, then, that people aren't keen to get out of bed and come to work on a Monday morning.

- Ricardo Semler

Small, Bed, Very, Monday Morning

No-one works for money alone and tapping into what people want from their careers and what they have to offer is essential.

- Ricardo Semler

Want, Tapping, Works, Essential

People are too keen to follow standard preconceptions of how organisations should work. All too often, we feel that we are unable to make changes and so hope that someone, somewhere in your organisation knows what we are doing and what the overall aim is.

- Ricardo Semler

Doing, Aim, Standard, Organisations

Once employees feel challenged, invigorated and productive, their efforts will naturally translate into profit and growth for the organisation.

- Ricardo Semler

Will, Feel, Translate, Organisation

The key to management is to get rid of the managers.

- Ricardo Semler

Management, Get, Rid, Key

Growth and profit are a product of how people work together.

- Ricardo Semler

Work, Product, How, Profit

In life, we do not give employees enough leeway. If you look around Semco's office, there are plenty of empty desks. The question is - where are these people? I do not have the slightest idea, but I am not interested.

- Ricardo Semler

Office, Idea, Around, Leeway

People are responsible adults at home. Why do we suddenly transform them into adolescents with no freedom when they reach the workplace?

- Ricardo Semler

Reach, Why, Them, Adolescent

The best way to invest corporate profits is to give them to the employees.

- Ricardo Semler

Give, Best Way, Profits, Employees

Bill Gore from Goretex was a very strong influence because he was one of the first larger companies to experiment with freedom in the workplace.

- Ricardo Semler

Strong, Very, Larger, Gore

The purpose of work is to make the worker - whether a working stiff or a CEO - feel good about life.

- Ricardo Semler

Work, Purpose, Stiff, Worker

One of the things that is very silly - and I hear from educators all the time - is that schools essentially teach kids to learn. They don't need school for that. Learning is what they do best.

- Ricardo Semler

Very, One Of The Things, Essentially

I once worked it out - after $12 million, all millionaires are the same. That's because we're all humans, confined to human scale. How many homes can you live in? How many meals can you eat? You can have a living room the size of a cathedral, but you won't live in it. It's too big.

- Ricardo Semler

Big, Scale, Confined, Homes

The purpose of work is not to make money. The purpose of work is to make the workers, whether working stiffs or top executives, feel good about life.

- Ricardo Semler

Work, Purpose, Executives, Workers

If you look at any kind of modern organization and you think, 'What are the foremost tools of power?' You will find that it is information.

- Ricardo Semler

Think, Kind, Will, Organization

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