Pier Luigi Loro Piana Quotes

Powerful Pier Luigi Loro Piana for Daily Growth

About Pier Luigi Loro Piana

Pier Luigi Loro Piana (1930-2013) was an Italian entrepreneur, philanthropist, and art patron, best known for his contributions to the textile industry and the promotion of contemporary art. Born on March 15, 1930, in Santo Stefano Belbo, Italy, Piana's family had a long-standing tradition in the wool trade, which would shape his future endeavors. After completing his studies in Milan, Piana joined the family business, Loro Piana, in 1957. Under his leadership, the company expanded globally, becoming one of the world's leading manufacturers of luxury textiles. Piana's innovation and commitment to quality set new standards in the industry, particularly with the introduction of innovative materials such as 'Cashmere Cloud', a soft and lightweight cashmere yarn. Piana was not only a successful businessman but also an avid art collector and patron. His love for art was nurtured during his travels and interactions with artists, designers, and intellectuals. He amassed a significant collection of modern and contemporary art, which he later donated to various institutions. In 2013, Piana passed away, leaving behind a lasting legacy in both the business and art worlds. His philanthropic efforts extend beyond his art collection, as he also contributed to cultural and educational projects, notably the Fondazione Loro Piana, which supports initiatives in the fields of textile, art, culture, and education. Pier Luigi Loro Piana's life serves as an inspiration for those who seek success in business while maintaining a deep appreciation for art and culture. His quotes, such as "The best things in life are worth waiting for" and "Quality is remembered long after the price is forgotten", continue to resonate beyond his lifetime.

Interpretations of Popular Quotes

"Quality is not an expense. It's an investment."

The quote emphasizes that investing in quality, whether it be in products or services, is not a waste of resources but rather a wise decision with long-term benefits. This philosophy encourages prioritizing durability, functionality, and excellence over cheap alternatives, which might seem more affordable upfront but often lead to higher costs in the long run due to replacements, repairs, or lower performance. In essence, the quote suggests that prioritizing quality fosters reliability and value, making it a prudent investment for both individuals and businesses.


"The best things in life are never cheap, and the cheap things in life are never good."

This quote suggests that quality and value often come at a higher price. It implies that while certain items may be inexpensive, they lack durability, craftsmanship, or other aspects that make them worthwhile investments. On the contrary, things that are genuinely valuable, such as relationships, experiences, or high-quality goods, are not cheap and will require an investment of time, money, or effort. In essence, this quote encourages people to prioritize long-lasting value over short-term savings when making decisions in life.


"Every decision we make is a statement of who we are."

This quote suggests that every action or choice we make reflects our values, character, and identity. In other words, the decisions we make in life are a reflection of our personality, beliefs, and priorities. They serve as public declarations about what matters most to us, revealing aspects of ourselves to others. Therefore, it's essential to consider the potential impact and implications of each decision we make, as they shape our personal and professional lives.


"Success is not only about achieving your goals, but it's also about how you achieve them."

This quote emphasizes that success isn't solely defined by achieving one's objectives, but also by the means or methods used to attain those goals. It implies that ethical conduct, fairness, and respect for others are just as important as reaching the destination itself. The journey towards success should reflect integrity, compassion, and a positive impact on others, demonstrating that success is not only about personal gains, but also about contributing positively to society and fostering harmony among individuals.


"In business, as in life, respect and honesty are the foundations for lasting relationships."

This quote emphasizes the fundamental importance of integrity and mutual regard in both personal and professional interactions. The speaker suggests that authentic respect and honest communication are essential building blocks for forming enduring connections. By fostering these qualities, individuals can create a strong foundation for successful and lasting relationships, whether in business or other aspects of life.


Sailing is in the same vein as horse riding. There's a beauty to it; it's an elegant sport. You have to employ your intelligence. It's technical, but you also have to take into account the natural elements - the wind, the water, the weather.

- Pier Luigi Loro Piana

Beauty, Employ, Vein, Elements

Loro Piana is all about seeking quality materials.

- Pier Luigi Loro Piana

Quality, Seeking, About, Materials

So many young designers are focused on styling rather than materials now. We have to change that.

- Pier Luigi Loro Piana

Young, Designers, Styling, Materials

Once you start compromising, once you start trying to keep cost lower, this is not luxury. Luxury is wanting the best and using the best materials with which to do that.

- Pier Luigi Loro Piana

Wanting, Which, Using, Materials

Luxury is research in quality. It's quality with no compromise. What does that mean? That you don't think about how much something will cost to be able to achieve the very, very best.

- Pier Luigi Loro Piana

Think, Cost, Very, Compromise

We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.

- Pier Luigi Loro Piana

Very, Concentrating, Our, Brand

Being at a very high quality level was the only way for us to survive.

- Pier Luigi Loro Piana

Survive, High, Very, High Quality

The Australians have a scientific approach and a very strong professionalism, a passion to do the best. Theirs is the best wool. And Loro Piana wants the best.

- Pier Luigi Loro Piana

Professionalism, Very, Wool, Australians

We check everything to make sure it is pure and of the highest quality. There is good wine and bad wine; we buy only the good wine.

- Pier Luigi Loro Piana

Bad, Sure, Highest, Wine

The best sheep breeders are in Australia and New Zealand.

- Pier Luigi Loro Piana

Best, Australia, New, Sheep

I don't think LVMH will want to significantly change the strategy of Loro Piana, and I don't think that they would have bought it otherwise.

- Pier Luigi Loro Piana

Think, Will, Otherwise, Strategy

Our customers are quality maniacs.

- Pier Luigi Loro Piana

Quality, Our, Maniacs, Customers

My brother and I became convinced that to buy and sell legally sheared vicuna hair was the only way to help the vicuna increase in numbers. If the animal becomes useful to society, people will take care of the animal; if it's not useful, they will not take care.

- Pier Luigi Loro Piana

Numbers, Buy, Became, Increase

My family have been wool merchants since the 19th century. My first job, aged 18, was buying fabric from my father to produce and sell ties. But I was also at university in Milan.

- Pier Luigi Loro Piana

University, Been, Wool, Milan

I never expect business to be easy.

- Pier Luigi Loro Piana

Business, Never, Expect, Never Expect

Our philosophy is always to search for the best quality. That is something our father taught us. It's one way to be different from your competitors. You can try to be cheaper, or you can try to be better.

- Pier Luigi Loro Piana

Father, Always, Cheaper, Philosophy

My father passed me the concept that vicuna was something very special, very expensive. So it was a question of pride. I didn't want anybody else in the world to be touching vicuna before us.

- Pier Luigi Loro Piana

Question, Touching, Very, Anybody Else

Our farmers have become family.

- Pier Luigi Loro Piana

Family, Become, Our, Farmers

The Loro Piana man is a very active one: he works hard, and when he has time off, being close to nature is important to him.

- Pier Luigi Loro Piana

Nature, Very, Works, Active

You don't have to make things which are just expensive.

- Pier Luigi Loro Piana

Things, Which, Make, Expensive

Dealing with political things, it's not for me. It makes me crazy. I want to buy, you want to sell. Please make it simple.

- Pier Luigi Loro Piana

Want, Dealing, Buy, Please

The life of a business is not like a football team! We are not taking part in an Italy-France game or against Germany.

- Pier Luigi Loro Piana

Business, Game, Like, Football Team

I'm always on a quest to find the next best natural fiber.

- Pier Luigi Loro Piana

Natural, Next, Always, Fiber

When we started, there was lots of formalwear made with quality fabrics, but Loro Piana's innovation was to use these in casualwear, too.

- Pier Luigi Loro Piana

Innovation, Made, Use, Fabrics

People from the country are very simple and loyal. I like that. I prefer to deal with the campesinos rather than the political people in Lima.

- Pier Luigi Loro Piana

Country, Deal, Very, Loyal

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