You have to lead people gently toward what they already know is right.
- Phil Crosby
Leadership, Know, Toward, Gently
Slowness to change usually means fear of the new.
- Phil Crosby
Change, New, Means, Slowness
Very few of the great leaders ever get through their careers without failing, sometimes dramatically.
- Phil Crosby
Sometimes, Through, Very, Dramatically
The great discoveries are usually obvious.
- Phil Crosby
Great, Obvious, Discoveries
Selecting the right person for the right job is the largest part of coaching.
- Phil Crosby
Person, Largest, Right Job, Coaching
The audience only pays attention as long as you know where you are going.
- Phil Crosby
Audience, Only, Going, Pays
Being convinced one knows the whole story is the surest way to fail.
- Phil Crosby
Fail, Convinced, Surest, Surest Way
Making a wrong decision is understandable. Refusing to search continually for learning is not.
- Phil Crosby
Search, Making, Refusing, Wrong Decision
Change should be a friend. It should happen by plan, not by accident.
- Phil Crosby
Change, Happen, Should, Accident
A rule to live by: I won't use anything I can't explain in five minutes.
- Phil Crosby
Explain, Minutes, Use, Five
If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.
- Phil Crosby
Change, Tomorrow, Will, Certain
No one can remember more than three points.
- Phil Crosby
Remember, More, Than, Points
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.
- Phil Crosby
Result, Cultural, Quality
Quality has to be caused, not controlled.
- Phil Crosby
Controlled, Caused, Quality
Eliminating what is not wanted or needed is profitable in itself.
- Phil Crosby
Needed, Wanted, Itself, Profitable
In a true zero-defects approach, there are no unimportant items.
- Phil Crosby
True, Unimportant, Items, Approach
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