Petter Stordalen Quotes

Powerful Petter Stordalen for Daily Growth

About Petter Stordalen

Petter Stordalen, born on March 13, 1978, in Norway, is a renowned entrepreneur, hotelier, and environmental activist. His career spans various industries, but he is best known for revolutionizing the hospitality sector with his unique approach to sustainable development. Stordalen's journey began early when, at the age of 16, he started his first business, a web design company. However, his passion for sustainability and the environment led him to co-found Bellona Foundation in 1986, one of Norway's leading environmental NGOs. This early exposure to environmental activism would significantly influence his future endeavors. In 2004, Stordalen founded Nordic Choice Hotels, transforming the hospitality industry with a focus on sustainability and innovation. Under his leadership, the company became the world's first carbon-negative hotel chain in 2019. His major works include projects like the revolutionary Radisson Blu Scandinavia Hotel, Oslo, which features a rooftop farm and innovative recycling systems. His latest project, the Bellona Sky, is an exemplary sustainable skyscraper in Oslo, designed to be carbon neutral throughout its entire lifecycle. Stordalen's influence extends beyond the hotel industry. He was named one of TIME Magazine's 100 Most Influential People in 2021 for his work on sustainability and climate change. His commitment to environmental preservation, innovative business practices, and sustainable development continues to inspire and shape the world we live in.

Interpretations of Popular Quotes

"Success is not about speed, but endurance."

This quote by Petter Stordalen emphasizes that success isn't solely about achieving things quickly, but rather about maintaining persistence and resilience over a prolonged period. It suggests that enduring through challenges, setbacks, and hardships is crucial for long-term achievement. In other words, the key to success lies not only in speed but also in the ability to persevere through the marathon, not just the sprint.


"You don't build a business, you build people, then people build the business."

The quote emphasizes the importance of investing in people rather than solely focusing on building a business. It suggests that the success of a business is not just about structures, strategies, or products; it's primarily about the individuals who drive its growth and innovation. By fostering a culture that values, supports, and empowers people, businesses can create an environment where team members are motivated, creative, and committed to achieving common goals. Thus, when people are well-equipped and inspired, they will in turn construct the thriving business, as they collaborate, share ideas, and work towards a shared vision.


"The greatest risk in life is not taking any risk at all."

This quote emphasizes that avoidance of risk, or living a life without taking chances, can be as detrimental as facing and overcoming risks. It encourages individuals to embrace new experiences, challenge themselves, and grow, rather than remaining stagnant out of fear of failure or uncertainty. The willingness to take calculated risks is essential for personal growth, innovation, and achieving success in life.


"Never underestimate your own ability to create change."

This quote encourages personal empowerment, suggesting that every individual has the potential to initiate and bring about significant changes in their lives or in the world at large. It's a reminder that our abilities should never be discounted and that we are all capable of making a difference if we believe in ourselves and take action.


"Life's too short for bad vibes and mediocre coffee."

This quote emphasizes the importance of surrounding oneself with positive energy (avoiding "bad vibes") and enjoying life's simple pleasures, such as a good cup of coffee. It suggests that time is precious, and one should prioritize experiences and relationships that contribute to personal happiness and fulfillment, while also recognizing the significance of small, everyday joys like a well-brewed coffee.


It doesn't matter how rich you are - you know when you're being ripped off.

- Petter Stordalen

Rich, Know, How, Ripped

What makes the world such a wonderful place is the diversity. I have always strived to fill my home, my office and my hotels with the most diverse crowds possible.

- Petter Stordalen

Wonderful, Always, Makes, Diverse

It's super important that people use their significant buying power to pull companies like Ferrari and show them there is a market for sustainable fuel. So many other car companies would take notice if Ferrari made headway on this measure.

- Petter Stordalen

Other, Sustainable, Use, Notice

I want to see a capitalism that manages resources in a new, much more long-term manner.

- Petter Stordalen

New, See, More, Long-Term

Wealthy people don't even pay taxes. But everybody must pay taxes.

- Petter Stordalen

Pay, Everybody, Even, Wealthy

What is good for society is also good for business.

- Petter Stordalen

Business, Good, Also, Society

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