Norman Granz Quotes

Powerful Norman Granz for Daily Growth

About Norman Granz

Norman Granz (June 2, 1918 – June 25, 2001) was an American jazz record producer, bandleader, and clarinetist who made significant contributions to the genre's history with his pioneering work in recording, promotion, and management. Born in Boston, Massachusetts, Granz showed early promise as a musician, learning the clarinet at age eight. However, he would later abandon his musical studies at Harvard University to pursue a career in jazz. Granz's life was heavily influenced by his love for jazz music and its pioneers, such as Louis Armstrong, Duke Ellington, and Count Basie. In 1942, he produced his first recordings, the 'Jazz at Ocean Club' sessions featuring Benny Goodman, Art Tatum, and Lester Young. These recordings marked the beginning of Granz's long-lasting association with Clef Records (later renamed to Verve Records). In 1944, Granz initiated the groundbreaking Jazz at the Philharmonic concert series, which brought together some of the era's greatest jazz artists for live performances. The tours continued until 1988 and were instrumental in popularizing jazz music worldwide. In 1952, Granz launched DownBeat magazine, further solidifying his position as a key figure in the jazz world. Throughout his career, Granz produced numerous influential albums, including Ella Fitzgerald's 'Songbooks' series, Charlie Parker's 'Charlie Parker with Strings,' and Miles Davis' 'Miles Ahead.' His innovative approach to recording, which emphasized the importance of live performances, helped shape the sound of modern jazz. Granz's impact on jazz music continues to be felt today. He was inducted into the Grammy Hall of Fame in 1974 and received numerous other accolades for his contributions to the genre. His legacy lives on in the many artists he inspired and the recordings he produced, which continue to captivate audiences worldwide.

Interpretations of Popular Quotes

"Jazz is a music of individual expression and collective creativity."

This quote highlights two key aspects of jazz music: personal freedom and collaboration. Individual expression refers to each musician's unique style, voice, or technique that they bring to the performance. Collective creativity emphasizes the interplay among musicians, as they respond, improvise, and build upon one another's ideas, creating a cohesive, dynamic, and evolving soundscape. In essence, jazz is a testament to both the power of individuality and the beauty of collaboration.


"The one thing that makes jazz unique is that it's an expression of human feelings."

Norman Granz's quote emphasizes that the essence of Jazz music lies in its ability to reflect and express raw, authentic human emotions. Unlike other genres that may adhere strictly to technical rules or be influenced heavily by external factors, Jazz is a deeply personal medium, allowing artists to freely communicate their innermost feelings, making it truly unique.


"You can't really tell a story in Jazz; you have to let the music tell its own story."

This quote by Norman Granz suggests that in jazz music, the stories it tells are not explicitly conveyed through lyrics or narrative structure, but instead, they emerge organically from the music itself. The improvisational nature of jazz allows each performance to be unique and evocative, with each musician contributing their own interpretations and emotions, thus creating a rich, nuanced narrative that can resonate differently with each listener. This quote emphasizes the inherent expressiveness and storytelling power of jazz music.


"All music is folk music. I ain't never heard no horse sing a song."

This quote by Norman Granz suggests that all music, regardless of its form or origin, has roots in the human experience and emotions. Just as folk music is traditionally associated with the common people, expressing their culture and feelings, so too does every genre of music reflect the essence of its creators and listeners. Essentially, music is a universal language that transcends boundaries, connecting us all through our shared humanity.


"I didn't want to be just another record producer. I wanted to make records that would stand for something, that people could feel, not just listen to."

This quote by Norman Granz underscores his desire to transcend the role of a mere record producer and create works that carry significant meaning and emotional resonance. Instead of simply producing music to be heard, he aimed to produce records that people could feel deeply connected to, fostering not just passive listening but an active engagement with the music. This mindset sets Granz apart in the music industry, as it emphasizes the importance of creating art that moves people and has lasting impact beyond mere entertainment.


If I were to put on Barbra Streisand and Duke Ellington, one might say the combination isn't good.

- Norman Granz

Say, Might, Duke Ellington, Duke

Ella can work nightclubs that Duke might not be able to work, because of having the big band. Where they go now is strictly a matter of their own names and talents.

- Norman Granz

Work, Big, Having, Duke

Germany is probably the richest country in Western Europe. Yet they wouldn't take any television with Duke and Ella, their reaction being that people weren't interested in it.

- Norman Granz

Country, Reaction, Duke

To play today in London, next week in Madrid and the week after that in Warsaw is a bit better than playing Newark and Baltimore and Philadelphia. I've been doing that for 20 years.

- Norman Granz

Play, Next, Newark, Madrid

There are very few groups that really stay together. The leaders of groups make enough money to be able to afford to work a maximum of 35-40 weeks a year.

- Norman Granz

Year, Very, Weeks, Enough Money

If you look at my audiences, even in Europe, they're hardly teenagers.

- Norman Granz

Teenagers, Even, Audiences, Hardly

My juices needed restoring. I needed a sabbatical from the record business.

- Norman Granz

Business, Needed, Juices, Restoring

Jazz was uplifted by what I did.

- Norman Granz

Jazz, Did, Uplifted

Amsterdam must have more than a million people. But the only area where jazz is really profitable and successful in an economic sense is in Japan. That's because they haven't been exposed enough.

- Norman Granz

Been, Japan, Area, Exposed

There are many artists that I present that I admit I like less than I do others. But I think that they warrant being presented by my own, personal standards.

- Norman Granz

Think, Like, I Think, Presented

I don't think that jazz, as any kind of an art form, has any permanence attached to it, apart from the practitioners of it.

- Norman Granz

Art, Think, Jazz, Apart

In 1958, I decided that I was going to live in Europe permanently. So in 1959 I moved to Lugano, Switzerland.

- Norman Granz

Going, Decided, Moved, Permanently

The public, hearing pop music, is, without knowing it, also soaking up jazz.

- Norman Granz

Music, Pop, Soaking, Hearing

I don't think I will ever do any tours again in the United States. I rather think that that's over with.

- Norman Granz

Think, Over, United States, Tours

I still continue to do at least four concert tours a year, and in many cases, as many as six.

- Norman Granz

Six, Still, Cases, Tours

My function at Verve was that of a genuine producer in artists and repertoire.

- Norman Granz

Genuine, Artists, Function, Producer

Sponsors and networks will really go all out and simply evaluate people on the basis of talent.

- Norman Granz

Talent, Will, Go, Sponsors

The economic picture in the States today doesn't allow for jazz concerts in a tour fashion. People now are too used to the Festival, which gives them more names for the same price.

- Norman Granz

Jazz, Allow, Which, Tour

I don't say that the supposed Civil Rights development is a myth, but it's a matter of dealing with reality. It's purely peripheral and, in many cases, it's just a facade.

- Norman Granz

Purely, Peripheral, Cases, Civil Rights

I'm talking as a professional impresario. I'm not judging anybody at all.

- Norman Granz

Talking, Anybody, Judging

Ellington is a writer and arranger, as well as a musician and leader. He does movie sound tracks.

- Norman Granz

Leader, Movie, Does, Tracks

I don't know who's 18 years old today that, 20 years hence, is going to be a jazz fan.

- Norman Granz

Old, Jazz, Going, Hence

As long as we're in a democracy, I have to give what I think the majority of people will enjoy.

- Norman Granz

Think, Give, I Think, Majority

The record companies are interested in the kind of sales they can get from the rock groups.

- Norman Granz

Rock, Kind, Companies, Groups

The history of all big jazz bands shows was, first they played for dancing, and then they played for singing.

- Norman Granz

Dancing, Big, Shows, Bands

You will always find a few people in any area that would like things done completely their way.

- Norman Granz

Will, Always, Area, Few People

When I was doing jazz concerts in America, I would use the biggest names I could find.

- Norman Granz

Doing, Concerts, Would, Names

I don't want to sound as if I'm doing something tremendously special. But I am a jazz fan.

- Norman Granz

Doing, Want, Jazz, Tremendously

I'm concerned with trend. I don't know where jazz fans will come from 20 years from now.

- Norman Granz

Will, Jazz, Concerned, Trend

For years, Jazz At The Philharmonic albums were the only ones of their kind.

- Norman Granz

Kind, Albums, Were, Jazz

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