Noreena Hertz Quotes

Powerful Noreena Hertz for Daily Growth

About Noreena Hertz

Noreena Hertz is a renowned British economist, academic, and public intellectual, known for her work on globalization, innovation, and the future of capitalism. Born in London, England, on June 8, 1973, she attended St. Paul's Girls' School before earning a double first in economics and philosophy at Clare College, Cambridge University. Her academic career began at the London School of Economics (LSE), where she was a research fellow before joining the faculty at UCL. In 2011, she became a Senior Fellow at The Milken Institute and Adjunct Professor at New York University's Stern School of Business. Her work has also taken her to Harvard's Kennedy School as a visiting scholar. Hertz gained prominence with the publication of her first book, "The Silent Takeover: Global Capitalism and the Death of Democracy," in 2001. The book critiqued the effects of unchecked globalization on democracy and society, a theme that would continue to resonate throughout her subsequent works. Her second book, "IOU: Why Everyone Owes Everyone and No One Can Pay," published in 2006, explored the global debt crisis and its impact on individuals, businesses, and nations. In 2010, she released "Economics: The User's Guide," a popular guide to understanding economics for non-specialists. In addition to her writing, Hertz is also a regular contributor to various international media outlets, including the Financial Times, The Guardian, and CNN. She is known for her ability to distill complex economic theories into accessible language, making her work widely read and influential. Hertz's work is influenced by her belief in the power of capitalism to create positive change, but also in the need for it to be regulated and made more equitable. Her insights continue to shape discussions on global economics and policy, earning her recognition as one of the Top 100 Global Thinkers by Foreign Policy magazine.

Interpretations of Popular Quotes

"The future is not something we enter. The future is created."

This quote implies that our future is not predestined or set in stone; instead, it's a construct we create through our actions, decisions, and collective efforts. It encourages the belief that we have the power to shape our own destiny and influence the world around us, emphasizing the importance of taking responsibility for our actions today as they will contribute to the future we experience tomorrow.


"We need more people who can ask difficult questions and find innovative solutions to complex problems."

This quote underscores the importance of critical thinking, problem-solving skills, and innovation in our society. Noreena Hertz is emphasizing that we should encourage individuals who are not afraid to challenge conventional wisdom and seek creative approaches to tackle intricate issues. By fostering a culture where questioning and finding innovative solutions are valued, we can foster progress, promote change, and ultimately improve the world around us.


"Innovation is not about coming up with a great idea; it's about making an idea happen."

Noreena Hertz's quote emphasizes that innovation isn't just about conceiving an outstanding idea, but also about executing that idea successfully. It suggests that the true measure of innovation lies not only in the initial spark of creativity, but in the practical steps taken to bring the idea to life and make it a reality. In essence, her words underscore the importance of both inspiration and perspiration in the innovation process.


"The most important thing is not where we are going, but how we get there."

This quote emphasizes the value of the journey over the destination itself. It suggests that the process or means through which we achieve our goals is just as significant as the goal itself. The focus should be on cultivating positive experiences, personal growth, and valuable skills during the pursuit of success, rather than solely fixating on the end result. This perspective encourages a more mindful approach to life, promoting self-awareness, resilience, and learning throughout our journey towards whatever we aspire to achieve.


"Everyone has a voice, and everyone deserves to be heard."

The quote by Noreena Hertz emphasizes the importance of individual expression and inclusivity. It suggests that everyone, regardless of their background, circumstances, or abilities, should have the opportunity to communicate their thoughts, ideas, or concerns. This principle is essential for a fair, equitable, and vibrant society where diverse perspectives can contribute to shared understanding and collective progress.


Governments have been ceding power to big multinational corporations in the market. We see the manifest in a variety of ways. Where governments are giving up power to big international institutions like the World Trade Organization or NAFTA, which are disabling governments' ability to protect the rights of their own people.

- Noreena Hertz

Giving Up, Big, Been, Institutions

When it comes to getting more women into parliament, politicians have at least started to take active measures. The British Labour Party introduced all-female shortlists in 1997.

- Noreena Hertz

More, Active, Least, Labour Party

We live increasingly in a world of haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. Some enjoy rights that are completely denied to others. Relative inequalities are exploding, and the world's poorest, despite all the advances of globalisation, may even be getting poorer.

- Noreena Hertz

Next, Some, Increasingly, Unbelievable

Philanthropists today want input into how their monies are being deployed. The big question is, can governments use this insight to sell the rich the idea of paying more tax rather than spend more on charitable giving?

- Noreena Hertz

Big, Rather, Use, Philanthropists

Most philanthropists would still rather donate to elite schools, concert halls or religious groups than help the poor or sick.

- Noreena Hertz

Rather, Religious, Still, Philanthropists

Get into the habit of imagining an alternate scenario. By posing such 'imagine if' questions... we can distance ourselves from the frames, cues, anchors and rhetoric that might be affecting us.

- Noreena Hertz

Distance, Imagine, Frames, Scenario

As an economist specializing in the global economy, international trade and debt, I have spent most of my career helping others make big decisions - prime ministers, presidents and chief executives - and so I'm all too aware of the risks and dangers of poor choices in the public as well as the private sphere.

- Noreena Hertz

Career, Big, Private, Economist

The term 'glass ceiling' was coined in 1984. More than 20 years later, the ceiling has barely cracked. There isn't a single country in the world that has as many female as male politicians. In business, the situation is even worse. Its highest echelon - the board - remains a chauvinist's dream.

- Noreena Hertz

Country, Years, Remains, Ceiling

Back in the 1970s, Kodak tried to give $25m to a black civil rights organisation in Rochester, New York. The company's shareholders rose up in arms: making this politically charged offering wasn't the reason they had entrusted Kodak with their money. The donation was withdrawn.

- Noreena Hertz

Reason, Back, Withdrawn, Shareholders

The challenge for corporations, if offices were to become obsolete, is twofold. How will they be able to retain their distinct cultures? And how will they be able to ensure that all employees, wherever they work from, share a united identity and vision?

- Noreena Hertz

United, Offices, Retain, Obsolete

Consumers, unlike voters, expect an immediate response to their concerns; and companies, unlike governments, do not have the luxury of a mid-term lull.

- Noreena Hertz

Expect, Voters, Governments, Lull

We are all socialists now, it seems. John McCain, David Cameron and Gordon Brown attack bankers' irresponsible behaviour and salaries, and call for state intervention in the financial markets. But these calls will not get them elected or re-elected if they are addressed only to the banking sector.

- Noreena Hertz

Socialists, David Cameron, Irresponsible

Rather than empowering all, consumer and shareholder activism gives greatest voice to those with the most money in their pockets, those who can switch from seller to seller with relative ease. Consumer and shareholder activism is a form of protest that favours the middle classes, an outpouring of the dissatisfaction of the bourgeoisie.

- Noreena Hertz

Voice, Ease, Seller, Dissatisfaction

All of us show bias when it comes to what information we take in. We typically focus on anything that agrees with the outcome we want.

- Noreena Hertz

Focus, Want, Show, Bias

Child labour may be distasteful to westerners, but does boycotting goods made with child labour improve or exacerbate the lot of third world children? Trusting the market to regulate may not ultimately be in our interest.

- Noreena Hertz

May, Third World, Exacerbate, Distasteful

We must embrace a new agenda based on inclusiveness; a commitment to reconnecting the social and the economic; a relinking of the latter to a plausible redistributive system; and a determination to ensure that everyone has access to justice. All these things are within our reach.

- Noreena Hertz

Determination, Reach, Access, Plausible

It's possible that Generation Facebook, accustomed as it is to a whole range of experiences that it only imbibes online, doesn't have the same need for physical interaction in order to be creative as previous generations still do. It's possible that Generation Facebook can co-create and collaborate quite happily from afar.

- Noreena Hertz

Generations, Range, Whole, Collaborate

Our guts can really mislead us. Sometimes, what we think of as our gut is something else, like an outside influence. If you're going to buy an apartment and it smells of freshly baked bread, you're more likely to want to buy it.

- Noreena Hertz

Sometimes, Gut, Buy, Mislead

Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty.

- Noreena Hertz

Environmental, Chips, Social, Organisations

Most organisations do not actively seek out input from their lower echelons.

- Noreena Hertz

Most, Input, Lower, Organisations

I'm really looking at questions of power, navigation, and spin. Then I am also looking for real-world stories that give me greater insight into smart and new ways of thinking.

- Noreena Hertz

Smart, Thinking, Questions, Real-World

If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

- Noreena Hertz

Like, Going, Buy, Cans

I try to take a weekly digital Sabbath, batch my emails so I deal with them a few times a day rather than constantly, and increasingly give myself permission to ignore unsolicited communiques. I try, too, to give others more slack. The respond-now culture is a two-way street. I'm trying to be more mindful of that.

- Noreena Hertz

Deal, Increasingly, Sabbath, Two-Way

Errors in decision-making lead young people to under-save for retirement, doctors to miss tumours, CEOs to make catastrophic investments, governments to engage in needless wars, and parents to irreversibly traumatize their children.

- Noreena Hertz

Young, CEOs, Governments, Errors

I grew up in a highly political home. My mother was the co-chair of the 300 Group, an organisation whose aim was to get more women MPs into parliament, and she herself stood in the 1987 election, the year before she died.

- Noreena Hertz

Aim, Year, Before, Organisation

Stress makes us prone to tunnel vision, less likely to take in the information we need. Anxiety makes us more risk-averse than we would be regularly and more deferential.

- Noreena Hertz

Stress, Need, Likely, Tunnel Vision

The World Trade Organization is an organization that defends trade interests. I think the problem is less that they exist. The problem is that internationally we've only got an organization that protects trade interests. Surely we need some kind of counterweight to protect human rights and the environment, too.

- Noreena Hertz

Some, Surely, Protects, Internationally

Employees speak of being fearful opening emails and feeling increasingly helpless in the face of the deluge. Physiologically, we now know that the state of continuous disruption puts us into a constant state of hormone-induced stress.

- Noreena Hertz

Stress, Increasingly, Helpless

The global policy shift toward neo-liberalism that took place during the 1980s and 1990s was supposed, according to its proponents, to bring a convergence of living standards of richer and poorer nations. This never actually happened.

- Noreena Hertz

Living, Poorer, Took, Richer

Forcing companies to recruit away from the golf course might lead to the appointment of more women from NGOs and academia and medicine, all of whom are likely to understand such concepts as stewardship and sustainability much better than men picked from the usual hunting grounds.

- Noreena Hertz

Away, Appointment, Companies, Recruit

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