Nobu Matsuhisa Quotes

Powerful Nobu Matsuhisa for Daily Growth

About Nobu Matsuhisa

Nobu Matsuhisa, born on June 13, 1949, in Saga, Japan, is a globally acclaimed chef, restaurateur, and philanthropist who revolutionized Japanese cuisine by blending traditional techniques with Western ingredients, creating the popular style of 'New Nikkei' or Peruvian-Japanese fusion. Growing up in post-war Japan, Matsuhisa faced adversity early in life; he was orphaned at a young age and had to drop out of school to support his family. Despite these hardships, Matsuhisa found solace in cooking, apprenticing under several master sushi chefs. In 1967, he joined the Japanese navy but left after a few years to pursue his culinary dreams in Lima, Peru. In Peru, Matsuhisa worked for various restaurants and bars, including Terrace, where he met acclaimed chef Fernando Araujo. Their friendship played a significant role in shaping Matsuhisa's culinary journey, as Araujo introduced him to the rich flavors and exotic ingredients of Peruvian cuisine. In 1987, Matsuhisa opened his eponymous restaurant, Nobu, in New York City, with partners Drew Nieporent and Robert De Niro. The restaurant was an instant success, combining Japanese sushi and robata grill techniques with Peruvian ingredients like yellowtail ceviche, miso black cod, and anticuchos. Over the years, the Nobu brand expanded worldwide, with locations in major cities such as London, Dubai, and Sydney. Matsuhisa's philosophy is rooted in using the freshest ingredients to create simple yet elegant dishes that reflect his Japanese heritage while embracing the flavors of his adopted home. His work has earned him numerous accolades, including multiple James Beard Foundation Awards and a star on the Michelin Guide. Beyond his culinary accomplishments, Matsuhisa is also dedicated to charitable causes, particularly those related to children and education.

Interpretations of Popular Quotes

"Cooking is like love. It should be entered into with abandon or not at all."

Nobu Matsuhisa's quote suggests that cooking, much like love, requires passion and dedication. Cooking with enthusiasm and devotion results in a delicious meal, just as giving one's heart to a relationship creates something beautiful. If the cook (or lover) approaches their craft without fervor or commitment, it may lead to disappointment. In essence, he encourages us to pour our whole heart into both cooking and love, allowing them to flourish and bring joy to ourselves and others.


"In Japan, it's a tradition to make dashi (fish and seaweed broth) first when cooking. It represents the soul of Japanese cuisine."

This quote by Nobu Matsuhisa highlights the importance of foundation and essence in Japanese cuisine. Just as "dashi," a basic fish and seaweed broth, is traditionally prepared first in the cooking process, it symbolizes the fundamental flavor that underpins every dish in Japanese gastronomy. This metaphorically extends to the Japanese culture itself, where traditions and values form the soul or essence upon which everything else is built.


"The best way to learn about fish is to go to the market every day."

This quote emphasizes hands-on, practical experience as the most effective way to gain knowledge and understanding, using the art of fish preparation and cooking as an example. In other words, immersing oneself in the source of knowledge – in this case, the fish market – is a valuable means to learn about the subject thoroughly, acquire essential skills, and appreciate its intricacies. This principle can be applied broadly to any field, suggesting that direct experience and exposure are key elements of mastery and expertise.


"I want to show people that sushi can be fun, not just something formal or fancy."

This quote suggests that renowned chef Nobu Matsuhisa aims to make sushi more approachable and enjoyable for a wider audience, rather than confining it to a narrow perception of formality or sophistication. He seeks to infuse sushi with an element of playfulness and casual enjoyment, breaking down barriers that may prevent people from fully appreciating this culinary art.


"Good food brings good luck, good health and happiness."

This quote suggests that a key aspect of well-being - physical, emotional, or spiritual - can be found in the enjoyment of good food. Good food here implies not just taste, but also nutritional value, and the shared experience with others. The idea is that by partaking in wholesome meals, one can attract favorable circumstances (good luck), maintain health, and experience joy and contentment (happiness). This perspective underscores the importance of food as a source of nourishment beyond mere sustenance, emphasizing its capacity to bring people together and elevate their overall quality of life.


I love big shrimp, like Japanese botan shrimp and the meaty ones from Santa Barbara, Calif. In classic Japanese cooking, shrimp like these would be dropped into a broth or boiled as served with sushi. But I think boiling dilutes their great flavor, and they are better when stir-fried.

- Nobu Matsuhisa

Love, Big, I Think, Boiling

I cannot bring myself to wear the Nobu hats, or the Nobu T-shirts. But the chef's jacket, that is mine. And when I wear it, I am very proud of myself.

- Nobu Matsuhisa

Proud, Very, Mine, Jacket

My flight time is important to me; I actually prefer a longer flight to a short one. That way I have time to read a book, watch movies, and think about new dishes.

- Nobu Matsuhisa

Think, Flight, New, Dishes

You know how kids dream of being soccer players or actors? Well, my dream was to be a sushi chef.

- Nobu Matsuhisa

Soccer, Players, Being, Chef

A sushi chef has to spot the best-quality fresh fish instantly.

- Nobu Matsuhisa

Fish, Spot, Instantly, Chef

I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me.

- Nobu Matsuhisa

Restaurant, Sure, Learned, Automatically

I enjoy people who have passion, whether it is as a musician or whatever they do. All people who have success keep it very basic. Try your best. But without passion, you will not have success.

- Nobu Matsuhisa

Enjoy, Will, Very, Musician

Sushi is something very exclusive. It is not like a McDonald's, not like a hot dog, not like a French fry. It's very high-class cooking in Japan.

- Nobu Matsuhisa

Like, Very, Japan, McDonald

With sushi, it is all about balance. Sometimes they cut the fish too thick, sometimes too thin. Often the rice is overcooked or undercooked. Not enough rice vinegar or too much.

- Nobu Matsuhisa

Sometimes, Cut, About, Vinegar

Large fish such as tuna are shown already cut into fillets and bought by the block. Fillets should be almost transparent. Avoid tuna that looks rainbow-colored or black.

- Nobu Matsuhisa

Tuna, Cut, Large, Block

When I set up my first restaurant, I was so inspired by Wolfgang Puck, who is also based in L.A. and is now a good friend of mine, and the way he would engage with his customers and greet them personally.

- Nobu Matsuhisa

Good, His, Would, Good Friend

People who make mistakes but try their best, other people will support. But people who make mistakes because they're lazy, nobody supports.

- Nobu Matsuhisa

Lazy, Will, Other, Supports

Swimming keeps me fit and flexible, and it helps that I have a large pool at my house in Beverly Hills.

- Nobu Matsuhisa

Pool, Large, Beverly, Hills

My cooking is very simple, so I don't really use machines at all. A knife, cutting board, frying pan and strainer are my essentials.

- Nobu Matsuhisa

Simple, Very, Use, Frying

I can't imagine Japanese food without dashi, a broth made with kelp and dried bonito flakes. It has the aroma of the sea, tinged with a subtle smokiness, and adds a very important, distinct flavor.

- Nobu Matsuhisa

Made, Very, Imagine, Dried

Some hotels have a lot of mirrors, chairs, you can't find the plugs, the music is complicated. But the Nobu concept is beautiful, simple.

- Nobu Matsuhisa

Mirrors, Some, Concept, Chairs

My business partner Robert De Niro knows a lot about hotels; he opened the Greenwich Hotel in New York City.

- Nobu Matsuhisa

Business, New, De Niro, Greenwich

It's not unusual for me to wake up in the middle of the night and not know where I am. I take sleep medication to deal with all the flights. But I find it helps to eat at the same time every day.

- Nobu Matsuhisa

Wake Up, Every Day, Deal, Medication

When I'm home in L.A., I go to La Brea, a bakery which does artisan breads, excellent sourdoughs primarily, but also patisserie and cakes.

- Nobu Matsuhisa

Excellent, Which, Artisan, Bakery

Businesses that run well are almost like marriages. Everything has to be up for discussion, or there will be real problems.

- Nobu Matsuhisa

Will, Like, Almost, Real Problems

Making sushi is an art, and experience is everything.

- Nobu Matsuhisa

Art, Experience, Making, Sushi

Every year, I do a New Year's day party at my home. I invite my staff and my friends and their kids. Around 40-50 people come by, and I do a barbecue and salads, steak and sushi, and also lots of cheese.

- Nobu Matsuhisa

New, Steak, Year, Sushi

The fine art of preparing sushi is something that you watch and learn.

- Nobu Matsuhisa

Art, Fine, Preparing, Sushi

In my generation, there was no sushi school, no cooking school, so people have to learn from working.

- Nobu Matsuhisa

School, Generation, Learn, Sushi

When I was 11 or 12 - a young boy in Japan - one of my older brothers took me to a sushi restaurant. I had never been to one, and it was very memorable. Back then, sushi was expensive and hard to come by, not like today, when there's a sushi restaurant on every street corner and you can buy it in supermarkets.

- Nobu Matsuhisa

Young, Been, Very, Sushi

Cooking is like fashion. Always, I like to try to change. If I'm traveling in a different country - to Australia, the Bahamas, Budapest, Moscow - and I see a new ingredient, I like to try it in a new dish.

- Nobu Matsuhisa

New, Country, Always, Bahamas

What I relish most is when a member of my staff, who has worked with passion and patience towards achieving their dream of owning a restaurant, walks up to me and says, 'Nobu! I have done it!'

- Nobu Matsuhisa

Restaurant, Staff, Towards, Relish

Dashi remains unfamiliar to most French and American cooks, who tend to reach for a bouillon cube to do many of the same things. But dashi is worth preparing and using the way the Japanese do: for poaching fish, as a soup base, and in simmered dishes.

- Nobu Matsuhisa

Reach, Soup, Remains, Base

I travel all over the world, usually 10 months out of the year. I stay at a lot of hotels, and the ones I like best are clean and not complicated. You go to bed and say, 'Wow, I feel comfortable.'

- Nobu Matsuhisa

Year, Bed, Feel, Wow

Eating a lot on the plane is not good for jet lag.

- Nobu Matsuhisa

Lot, Plane, Jet, Lag

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