While loyalists and defectors overall said John Smith did a better job of standing up for Labour's values, they put Blair ahead on representing the whole country, appealing beyond traditional Labour voters and offering strong, competent leadership; switchers to the Tories gave him a clear lead in all categories.
- Michael Ashcroft
At 10 A.M. on the Friday after the election in 2010, David Cameron's team met in his room at the Westminster Bridge Park Plaza Hotel. Cameron was clear that, unable to form a majority government, they had to begin talks with the Lib Dems about forming a coalition. But in a rare example of strategic discord, George Osborne disagreed.
- Michael Ashcroft
The Conservatives do not want to go into an election with the leaders' relative ratings as they are - but it is depressing to hear that plans are afoot to paint Miliband as the Michael Dukakis of British politics: part of a metropolitan elite with no understanding of mainstream concerns.
- Michael Ashcroft
In the 1990s, the Lib Dems won a string of byelections at the expense of struggling Conservative governments. Christchurch, Ribble Valley and Eastbourne went straight back to the Tories at the next general election, but the Lib Dems held their later byelection gains - Eastleigh, Newbury and Romsey - in at least two subsequent general elections.
- Michael Ashcroft
Many people supported the Conservatives because of David Cameron, while many people supported Labour despite Ed Miliband. Deteriorating opinions of Cameron will therefore have a bigger impact on the Conservatives' vote share than worsening views of Miliband would have on Labour's.
- Michael Ashcroft
The fact that the Conservatives are losing voters to UKIP while struggling to attract those who voted for other parties in 2010 suggests they have still not successfully shown what a Conservative government is for. This needs to be done on a broad front in a way that encompasses the economy and public services.
- Michael Ashcroft
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