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Leo Bogart Quotes

Powerful Leo Bogart for Daily Growth

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

- Leo Bogart

Other, Which, Scores, Ratings

Advertisements may be evaluated scientifically; they cannot be created scientifically.

- Leo Bogart

May, Cannot, Created, Advertisement

In my opinion, fun is what makes advertising successful.

- Leo Bogart

Fun, Advertising, Makes, In My Opinion

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