Kevin Plank Quotes

Powerful Kevin Plank for Daily Growth

About Kevin Plank

Kevin Plank is an American entrepreneur, philanthropist, and former athlete, best known as the founder and executive chairman of Under Armour, a global sports apparel, footwear, and equipment company. Born on May 28, 1972, in Baltimore, Maryland, Plank grew up with a strong passion for sports, particularly football, playing for both high school and college teams. His entrepreneurial journey began while he was a student at the United States Military Academy at West Point, where he started selling washable nose guards for eyeglasses to his teammates. This early venture sparked his interest in creating performance apparel that could help athletes stay cool and dry. In 1996, Plank graduated from West Point with a degree in engineering. He then attended the University of Maryland, where he earned a master's degree in business administration. During this time, he continued to develop his idea for high-performance athletic clothing. In 1996, Plank launched Under Armour in his grandmother's Baltimore townhouse. Initially, the company focused on creating moisture-wicking T-shirts. The breakthrough came when Plank gave a sample shirt to the University of Maryland football team, who were impressed by its performance during a scorching training session. Under Armour grew rapidly, and in 2005, the company went public. Today, it is one of the leading athletic apparel brands in the world, with a market capitalization of over $8 billion. Plank's influence extends beyond business. He is an active philanthropist, supporting initiatives in education, healthcare, and military veterans' affairs. In 2016, he was appointed by President Obama to serve on the American Technology Council. Despite his numerous accomplishments, Plank remains grounded in his commitment to empowering athletes and pushing the boundaries of what is possible.

Interpretations of Popular Quotes

"I'd rather regret the things I've done than regret the things I haven't done."

This quote highlights the value of taking risks and making decisions, as opposed to dwelling on missed opportunities or inaction. It suggests that it's better to experience life fully, even if sometimes mistakes are made, than to be filled with regret for not trying at all. The message encourages individuals to seize opportunities, take calculated risks, and live life boldly rather than living with the "what-ifs."


"If you're prepared and you believe in yourself, and you have a plan, then you can do anything."

This quote by Kevin Plank emphasizes the power of preparation, self-belief, and planning in achieving one's goals. It suggests that with these three essential elements, individuals can conquer any challenge they face, regardless of its size or complexity. Essentially, it's a reminder that having a well-thought-out plan, combined with confidence in oneself, lays the foundation for success and empowers one to take on even the most daunting tasks.


"The key to life is to stay positive, no matter what happens."

This quote by Kevin Plank underscores the importance of maintaining a positive outlook in all aspects of life. Regardless of the challenges or adversities one may encounter, it is essential to retain a hopeful and optimistic perspective. A positive mindset can help foster resilience, encourage personal growth, and promote overall well-being. By keeping a positive attitude, we are better equipped to face difficulties with grace, learn from our experiences, and ultimately achieve our goals.


"You don't have to be a 'me too' brand. You can create your own path."

Kevin Plank's quote encourages individuality and originality, emphasizing that businesses should not simply follow the trends or copy competitors, but instead, forge their unique paths. This sentiment underscores the importance of having a distinct identity, values, and vision in order to stand out from competitors and create a lasting impact on the marketplace. Embracing one's uniqueness can lead to success and differentiation, enabling businesses to establish a strong connection with their target audience and carve out their own niche in the industry.


"I'm not the smartest guy in the world, but I can out-work you."

This quote emphasizes that while intelligence is valuable, it's hard work that ultimately sets individuals apart. In essence, Kevin Plank suggests that even if one may not be as intellectually gifted as others, their diligence, persistence, and effort can lead to greater success compared to those who rely solely on their intellectual abilities. It underscores the importance of dedication and perseverance in achieving goals.


I run five miles three times a week; I log everything. I look up routes when I travel.

- Kevin Plank

Week, Run, Three, Log

Brands are all about trust. That trust is built in drops and lost in buckets.

- Kevin Plank

Trust, Drops, Built, Brands

Brands are about editing.

- Kevin Plank

Editing, About, Brands

At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.

- Kevin Plank

Strong, Very, Built, Foremost

People of Baltimore, if you want to simply learn a new trade, if you want to join the Foundry, it's a membership. It's like joining a gym, and you can go and meet other entrepreneurs like you. You can talk about how to get financing. You can take a class on how to sew. You can take a class and say, 'I want to be an electrician.'

- Kevin Plank

Electrician, Other, Joining, Sew

If Facebook owns social, if LinkedIn owns business, who owns your health?

- Kevin Plank

Business, Facebook, Social, LinkedIn

You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.

- Kevin Plank

Big, Touched, Lingerie, Football Players

Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?

- Kevin Plank

Cotton, Wear, Before, Shoulder

I was always... naive enough to not know what I could not accomplish.

- Kevin Plank

Accomplish, Always, Could, Naive

Every great brand is like a great story.

- Kevin Plank

Like, Great Story, Every, Brand

I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.

- Kevin Plank

Like, Large, Our, Sample

I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.

- Kevin Plank

Realized, Equipment, Had, Afterthought

Nothing ever surprises me about the market.

- Kevin Plank

Nothing, Market, Ever, Surprises

Your attitude is contagious.

- Kevin Plank

Attitude, Your, Contagious

I want Baltimore to be the coolest city in the world.

- Kevin Plank

City, World, Baltimore, Coolest

Blowing people's minds is one of my favorite things to do.

- Kevin Plank

Minds, Favorite Things, Blowing

We want to shine a light on this great city of Baltimore. I can tell you, I love this city.

- Kevin Plank

Love, City, Baltimore, Great City

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

- Kevin Plank

Want, Big, About, Consumer

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

- Kevin Plank

Big, Decided, Companies, Apparel

Great companies have to manage the cadence of what they do.

- Kevin Plank

Great, Companies, Manage

I've got a pretty addictive personality.

- Kevin Plank

Personality, Pretty, Got, Addictive

I'm a big advocate of the power of positive thinking, particularly for small businesses.

- Kevin Plank

Small, Big, Small Businesses, Businesses

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!

- Kevin Plank

Long, Other, Your, Perfecting

In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.

- Kevin Plank

Made, Industry, Still, Shoe

Great brands are meant to be great aggregators.

- Kevin Plank

Great, Meant, Brands, Meant To Be

Any self-respecting entrepreneur has borrowed money from their mother at some point.

- Kevin Plank

Mother, Money, Some, Entrepreneur

I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.

- Kevin Plank

Love, Play, Gardens, Board

If I had been out in the industry instead of being a college kid who had an idea for another T-shirt, I would have been too scared to do anything.

- Kevin Plank

College, Idea, Been, Scared

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

- Kevin Plank

Work, Want, Go, Regular

The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick.

- Kevin Plank

Health, Wait, Larger, Sit

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