Kevin Plank Quotes

I run five miles three times a week; I log everything. I look up routes when I travel.

- Kevin Plank

Brands are all about trust. That trust is built in drops and lost in buckets.

- Kevin Plank

Brands are about editing.

- Kevin Plank

At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.

- Kevin Plank

People of Baltimore, if you want to simply learn a new trade, if you want to join the Foundry, it's a membership. It's like joining a gym, and you can go and meet other entrepreneurs like you. You can talk about how to get financing. You can take a class on how to sew. You can take a class and say, 'I want to be an electrician.'

- Kevin Plank

If Facebook owns social, if LinkedIn owns business, who owns your health?

- Kevin Plank

You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.

- Kevin Plank

Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?

- Kevin Plank

I was always... naive enough to not know what I could not accomplish.

- Kevin Plank

Every great brand is like a great story.

- Kevin Plank

I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.

- Kevin Plank

I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.

- Kevin Plank

Nothing ever surprises me about the market.

- Kevin Plank

Your attitude is contagious.

- Kevin Plank

I want Baltimore to be the coolest city in the world.

- Kevin Plank

Blowing people's minds is one of my favorite things to do.

- Kevin Plank

We want to shine a light on this great city of Baltimore. I can tell you, I love this city.

- Kevin Plank

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

- Kevin Plank

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

- Kevin Plank

Great companies have to manage the cadence of what they do.

- Kevin Plank

I've got a pretty addictive personality.

- Kevin Plank

I'm a big advocate of the power of positive thinking, particularly for small businesses.

- Kevin Plank

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!

- Kevin Plank

In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.

- Kevin Plank

Great brands are meant to be great aggregators.

- Kevin Plank

Any self-respecting entrepreneur has borrowed money from their mother at some point.

- Kevin Plank

I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.

- Kevin Plank

If I had been out in the industry instead of being a college kid who had an idea for another T-shirt, I would have been too scared to do anything.

- Kevin Plank

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

- Kevin Plank

The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick.

- Kevin Plank

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

- Kevin Plank

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

- Kevin Plank

Winning, I believe, is a culture just as much as losing is.

- Kevin Plank

I believe people change. I think that they can learn from mistakes.

- Kevin Plank

The idea of insider information to me is almost, like, laughable.

- Kevin Plank

We don't care which products you like, but you should be using UnderArmour.com - which is now MapMyFitness - and having a reason to visit us every day.

- Kevin Plank

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

- Kevin Plank

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

- Kevin Plank

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

- Kevin Plank

Go find out if you can make your product. Once you make it, stop projecting what's going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.

- Kevin Plank

At some point in your life, you'll find yourself in a similar position: Surrounded by people who are smarter, faster, who have more experience and more money - and you'll just have to find a way. And you'll have to do it with passion.

- Kevin Plank

Wipe the tears away, stand up, be a man, run your business, find a way.

- Kevin Plank

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

- Kevin Plank

I was a not-big-enough, not-fast-enough football player who wanted a little bit of an edge on the field. I figured my own sweat, if I could get that off my body, and more importantly, the weight that stood behind it, that would help.

- Kevin Plank

Employees get things done. Partners get things done done. But owners get things done done done.

- Kevin Plank

My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M. to mark our place in the middle of the Preakness infield, where we never saw a horse run.

- Kevin Plank

I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.

- Kevin Plank

There's no such thing as a good time. I started an apparel-manufacturing business in the tech-boom years. I mean, come on. Get out of your garage and go take a chance and start your business.

- Kevin Plank

We are not going to do ourselves any favors by buying into what's printed in newspapers.

- Kevin Plank

I'm usually a pretty intense person. Give me an inch, and I'm going to go.

- Kevin Plank

My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.

- Kevin Plank

People look great in leggings and shorts and athletic clothes.

- Kevin Plank

In getting Under Armour started, like any business, I think, number one, you need a great idea.

- Kevin Plank

There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.

- Kevin Plank

Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.

- Kevin Plank

When I tell you it's an Under Armour T-shirt, your question should be, 'What's it do?'

- Kevin Plank

In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.

- Kevin Plank

I love Under Armour, and I would like stockholders to know that I am very committed to our company.

- Kevin Plank

Stop with the stupid messages. I don't need a message that says, 'Go on, you can do it today.' What does that mean?!

- Kevin Plank

We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.

- Kevin Plank

San Francisco is one of the worst-dressed cities in the world, bar none.

- Kevin Plank

Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.

- Kevin Plank

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

- Kevin Plank

The Small Business Administration was fundamental in helping our company. There's great initiative from the government if you know the right places to look.

- Kevin Plank

The companies that do well are the companies that use math.

- Kevin Plank

Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are more people that want to spend their days burning things down than building it up. At least just stop rooting against him. You know, give the guy a chance.

- Kevin Plank

I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.

- Kevin Plank

Everyone must have a voice, and everyone deserves clarity.

- Kevin Plank

I didn't like the way a wet cotton T-shirt felt under my equipment. There had to be something better.

- Kevin Plank

If you're going to start a company, it's not going to be in the millions of dollars, but it's going to be something - for a lot of these kids - out of the trunk of their car, the same way that I did.

- Kevin Plank

It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.

- Kevin Plank

The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.

- Kevin Plank

I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don't know it all and that they're dying to learn.

- Kevin Plank

Maryland is one of the greatest schools that we have in this country.

- Kevin Plank

It's absurd that you know more about your car than you know about your body.

- Kevin Plank

Passion means finding a way.

- Kevin Plank

The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.

- Kevin Plank

I've always been a hustler.

- Kevin Plank

You need to put your hands around the throat of your business, and you need to run it. There's no other way.

- Kevin Plank

The markets are efficient over time.

- Kevin Plank

I don't want to be characterized as the big booster guy.

- Kevin Plank

People like being on winning teams.

- Kevin Plank

Motivation, passion, and focus have to come from the top.

- Kevin Plank

I don't like my competition. At all.

- Kevin Plank

When you're winning, you're creating a dynasty.

- Kevin Plank

I'm a sporting goods guy.

- Kevin Plank

Data is the new oil.

- Kevin Plank

People say they'll pay more for something made in the U.S., but they won't actually do it.

- Kevin Plank

Being green means preventing waste.

- Kevin Plank

Leadership is... to make sure you never limit the idea or opportunity.

- Kevin Plank

My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.

- Kevin Plank

The purpose of Disneyland is to make people smile.

- Kevin Plank

I was always telling people I was doing great, even if I wasn't.

- Kevin Plank