Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.
- Joseph Kosinski
An established property can be a blessing and a challenge. On one hand you have all those fans of the original that you can pick up with and continue on with but then you have a lot of people out there who haven't seen the first and might feel like this isn't a movie for them because of that.
- Joseph Kosinski
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