Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
- Joe Lonsdale
When I spend a lot of time reading, discussing, or thinking about an area, I'll often really appreciate why a strong viewpoint is true and come to very firm conclusions. But if I am later exposed to a strong opposing view, I frequently find this countervailing view persuasive as well.
- Joe Lonsdale
The reason we have so much talent in Silicon Valley building and investing in for-profit technology companies is that markets richly reward successful ideas, no matter who invents them. But to remain competitive in a free market, companies must exercise discipline to meet quantitative goals and eventually become cashflow positive.
- Joe Lonsdale
America faces a mounting transportation crisis, and the primary culprit is road congestion. Traffic makes us unhealthy, wastes enormous amounts of time, and cripples national productivity. America needs expanded roads and transportation infrastructure, but traditional gas tax funding is no longer available.
- Joe Lonsdale
A recipe I've seen work in early-stage startups is a small tight-knit group of passionate people who are obsessed with their vision of how to fix a particular industry. Conversely, teams composed of people with a lot of specialized experience at running a large business are not as likely to do very well in the first year or two of a startup.
- Joe Lonsdale
A great leader should make it clear to her team members that as a matter of culture, her job is to replace herself. A new hire should know from the outset that she will ultimately have to bring in new talent to replace herself so that she can personally better herself and achieve loftier goals.
- Joe Lonsdale
Hours wasted in traffic represent not only lost wages but enormous amounts of economic activity that might have happened. Congestion indirectly increases consumer prices, makes travel times unreliable for commuters and truckers, and precludes many people from accessing jobs in urban hubs.
- Joe Lonsdale
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