Herbert A. Simon Quotes

Powerful Herbert A. Simon for Daily Growth

About Herbert A. Simon

Herbert Alexander Simon (June 16, 1916 – February 9, 2001) was an American economist, sociologist, psychologist, and computer scientist, known for his pioneering work in artificial intelligence, behavioral economics, and organizational studies. Born in Milwaukee, Wisconsin, Simon grew up during the Great Depression, which influenced his lifelong interest in understanding human decision-making under constraints. Simon earned his bachelor's degree in psychology from the City College of New York in 1936 and his Ph.D. in psychology at Harvard University in 1943. His academic career spanned over four decades, with key appointments at Carnegie Institute of Technology (now Carnegie Mellon University), Stanford University, and the Massachusetts Institute of Technology. Simon's most influential work is arguably his theory of "bounded rationality," which suggests that individuals make decisions based on limited information, computational capacity, and time. This concept challenged the traditional economic assumption of rational decision-making by humans and laid the foundation for behavioral economics. In 1960, Simon coined the term "artificial intelligence" in his book "Models of Man." He also wrote "The Sciences of the Artificial" (1969), a seminal work that explored the design of artificial systems to simulate human thought and behavior. Another notable work is "Administrative Behavior" (1945), where Simon introduced the concept of the "organization as a system" and provided insights into management and decision-making in organizations. Simon received numerous awards for his contributions, including the Nobel Memorial Prize in Economic Sciences in 1978. His legacy continues to shape fields such as computer science, psychology, economics, and organizational studies, with his ideas influencing a broad range of disciplines and inspiring generations of scholars.

Interpretations of Popular Quotes

"In an information-rich world, the power of the best situated individual to think about a subject depends on the extent to which he has command over some of the possible pertinent facts."

This quote suggests that in a world filled with abundant information, an individual's ability to effectively understand and analyze a given topic is reliant on their access to relevant facts about it. In other words, to think intelligently about something, one must possess some of the essential pieces of information regarding that subject. This underlines the importance of education, research, and knowledge-sharing in our contemporary world where information overload is a common challenge.


"What information consumes is rather obvious: it consumes the attention of its recipients."

This quote suggests that information, while not physically consumable like food or water, does take up a valuable resource: human attention. In other words, when we receive or process information, our focus and concentration are required. Too much information can overwhelm us, making it difficult to attend to other tasks or ideas effectively. The implication is that careful management of the flow and volume of information is necessary for optimal decision-making, learning, and productivity.


"The acquisition of knowledge depends upon the interaction between two parties, the teacher and the pupil."

This quote by Herbert A. Simon emphasizes that effective learning occurs through a dynamic and interactive process involving both the teacher and the student. Knowledge acquisition isn't just about passive reception, but also active engagement and collaboration between educator and learner for optimal understanding and growth. It highlights the importance of education as a two-way street, where teachers guide and facilitate, while students participate, question, and explore.


"Designing requires foresight; it is a conscious effort to shape the future."

This quote by Herbert A. Simon emphasizes the proactive role of design in shaping the future. It suggests that design is not just about creating objects or systems for immediate use, but rather it involves anticipating and planning for the needs and challenges that may arise in the future. In essence, design embodies the human capacity to imagine and shape a better tomorrow by consciously applying knowledge, creativity, and foresight to our creations.


"Whoever has learned to watch his own thinking knows that this process is never a simple mechanical one, but involves a constant interplay of perception, judgment, and decision."

This quote by Herbert A. Simon emphasizes the complexity of human thought processes. It suggests that our thinking is not a straightforward, mechanical process, but rather an intricate dance involving perception (the act of receiving information through our senses), judgment (evaluating the worth or significance of this information), and decision-making (choosing a course of action based on our judgments). This interplay underscores the active role we play in making sense of the world around us, and it implies that our thoughts are influenced by our perceptions, judgments, and decisions in a continuous loop.


I was born in Milwaukee, Wisconsin, on June 15, 1916. My father, an electrical engineer, had come to the United States in 1903 after earning his engineering diploma at the Technische Hochschule of Darmstadt, Germany.

- Herbert A. Simon

Father, United, Germany, Milwaukee

I started off thinking that maybe the social sciences ought to have the kinds of mathematics that the natural sciences had. That works a little bit in economics because they talk about costs, prices and quantities of goods.

- Herbert A. Simon

Mathematics, Maybe, Works, Natural Sciences

In arguing that machines think, we are in the same fix as Darwin when he argued that man shares common ancestors with monkeys, or Galileo when he argued that the Earth spins on its axis.

- Herbert A. Simon

Think, Arguing, Argued, Galileo

To deal with these problems - of world population and hunger, of peace, of energy and mineral resources, of environmental pollution, of poverty - we must broaden and deepen our knowledge of nature's laws, and we must broaden and deepen our understanding of the laws of human behavior.

- Herbert A. Simon

Environmental, Deal, Laws, Deepen

Whereas economic man maximises, selects the best alternative from among all those available to him, his cousin, administrative man, satisfices, looks for a course of action that is satisfactory or 'good enough'.

- Herbert A. Simon

Best, Alternative, Available, Economic

Time and again, we have found the 'idle' truths arrived at through the process of inquiry to be of the greatest moment for practical human affairs.

- Herbert A. Simon

Process, Through, Practical, Human Affairs

Human knowledge has been changing from the word 'go,' and people, in certain respects, behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds.

- Herbert A. Simon

Doing, Been, Rationally, Human Knowledge

The density of settlement of economists over the whole empire of economic science is very uneven, with a few areas of modest size holding the bulk of the population.

- Herbert A. Simon

Over, Very, Density, Settlement

By a combination of formal training and self study, the latter continuing systematically well into the 1940s, I was able to gain a broad base of knowledge in economics and political science, together with reasonable skills in advanced mathematics, symbolic logic, and mathematical statistics.

- Herbert A. Simon

Study, 1940s, Advanced, Base

I like to think that since I was about 19, I have studied human decision-making and problem-solving.

- Herbert A. Simon

Think, Like, Studied, Decision-Making

My research career has been devoted to understanding human decision-making and problem-solving processes. The pursuit of this goal has led me into the fields of political science, economics, cognitive psychology, computer science and philosophy of science, among others.

- Herbert A. Simon

Career, Pursuit, Been, Decision-Making

Anything that gives us new knowledge gives us an opportunity to be more rational.

- Herbert A. Simon

Opportunity, New, More, New Knowledge

I realized that you could formulate theories about human and social phenomena in language and pictures and whatever you wanted on the computer, and you didn't have to go through this straitjacket, adding a lot of numbers.

- Herbert A. Simon

Through, Social, Could, Phenomena

The Nobel prizes memorialize Alfred Nobel's faith in the contribution that human thought, directed to science and art, can make to human welfare.

- Herbert A. Simon

Art, Thought, Directed, Prizes

The classical theory of omniscient rationality is strikingly simple and beautiful.

- Herbert A. Simon

Beautiful, Omniscient, Rationality

I think those who object to my characterizing man as simple want somehow to retain a deep mystery at his core.

- Herbert A. Simon

Deep, Think, I Think, Object

What information consumes is rather obvious: it consumes the attention of its recipients.

- Herbert A. Simon

Attention, Obvious, Rather, Recipients

I tried to develop some theories that took account of the uncertainty in the world and the complexity in the world.

- Herbert A. Simon

Some, Complexity, Took, Account

Among my European ancestors were piano builders, goldsmiths, and vintners but, to the best of my knowledge, no professionals of any kind.

- Herbert A. Simon

Kind, Builders, European, Ancestors

My home nurtured in me an early attachment to books and other things of the intellect, to music, and to the out of doors.

- Herbert A. Simon

Home, Other, Intellect, Attachment

Viewed as a geometric figure, the ant's path is irregular, complex, and hard to describe.

- Herbert A. Simon

Path, Figure, Viewed, Ant

A wealth of information creates a poverty of attention.

- Herbert A. Simon

Wealth, Attention, Creates, Poverty

The choices we make lead up to actual experiences. It is one thing to decide to climb a mountain. It is quite another to be on top of it.

- Herbert A. Simon

Another, One Thing, Actual, Quite

When computers came along, I felt for the first time that I had the proper tools for the kind of theoretical work I wanted to do. So I moved over to that, and that got me into psychology.

- Herbert A. Simon

Work, Kind, Over, Theoretical

You can love two or more women at once... but you cannot be loyal to more than one.

- Herbert A. Simon

Love, More, Once, Loyal

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