The real trouble with the writing game is that no general rule can be worked out for uniform guidance, and this applies to sales as well as to writing.
- Erle Stanley Gardner
Game, Real, Rule, General Rule
After you've written a story, the thing to do is sell it. Sounds simple, and it is, if one will follow certain basic principles of salesmanship.
- Erle Stanley Gardner
Simple, Will, Sell, Salesmanship
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