Dee Hock Quotes

Powerful Dee Hock for Daily Growth

About Dee Hock

Dee Hock (1928-), an American entrepreneur and philosopher, is best known as the founder and former chairman of Visa Inc., the global payment solutions provider. Born on September 10, 1928, in Seattle, Washington, Hock was raised in a humble household that instilled in him values of hard work, perseverance, and self-reliance. Hock's early career began in the fields of journalism, broadcasting, and marketing. However, it wasn't until 1958 when he was recruited to head the BankCard Services, Inc., a bank card cooperative, that his true calling would reveal itself. In 1970, Hock led the merger of BankCard Services with several regional bank card organizations, forming what would later become Visa Inc. Under Hock's leadership as Chairman and CEO, Visa grew from a small, struggling cooperative to a multinational corporation with over one billion cards in circulation. One of his most significant contributions was the development of the 'Visa System,' a decentralized network based on self-organizing principles. This innovative model allowed for greater adaptability, scalability, and resilience, setting a new standard for the financial industry. Hock's influential ideas transcend the realm of business management, as he is also known for his philosophical insights on complexity, chaos, and self-organization. His seminal work, 'Birth of the Chaordic Age,' published in 1990, presents a unique perspective on organizational structure and offers a framework for understanding complex adaptive systems. After retiring from Visa in 1984, Hock continued to write, speak, and consult on leadership, management, and societal issues. His legacy lies not only in the indelible impact he made on the global financial landscape but also in the timeless wisdom he imparted on the intricate interplay between organization, innovation, and human nature.

Interpretations of Popular Quotes

"If you want to make an omelette, you must break eggs."

This quote by Dee Hock suggests that in order to achieve a desired outcome (making an omelette), one must be willing to accept the consequences or costs associated with that process (breaking eggs). In other words, progress and success often require taking necessary steps that may involve sacrifices or challenges along the way. It's a reminder that growth and innovation don't come without some discomfort or difficulties, but the end result is worth it.


"The first responsibility of a leader is to define reality."

The quote by Dee Hock, "The first responsibility of a leader is to define reality," emphasizes the importance of understanding and accurately portraying the current circumstances for one's team or organization. A great leader must have a clear perception of the situation they are in and effectively communicate that understanding to those they lead, ensuring everyone shares the same context. This clarity allows for informed decision-making, effective problem-solving, and efficient resource allocation, ultimately driving progress towards a common goal.


"Organizations must be willing to cannibalize themselves before others eat them."

Dee Hock's quote underscores the importance of proactive change in organizations, especially in rapidly evolving markets. In order to survive and thrive, companies should continually challenge their own status quo, innovate, and adapt – essentially "cannibalizing" themselves by willingly disrupting existing products or business models before competitors do. This proactive approach reduces the risk of being outmaneuvered and ensures ongoing relevance in an ever-changing business landscape.


"Management is no longer merely an engineering problem. It calls for a synthesis of the arts and sciences of organizational design."

This quote suggests that traditional management, which was often viewed as a purely technical or analytical discipline, has evolved into something more complex and multidimensional. Today, effective management requires not just engineering-style problem-solving skills, but also an understanding of the arts – creativity, intuition, empathy – to design organizations that can adapt to rapidly changing environments. It underscores the importance of blending both scientific and artistic approaches in modern management to create dynamic and thriving organizations.


"The purpose of an organization – business, educational, or otherwise – is to create a unique value network for itself."

This quote emphasizes that the primary function of any organization, regardless of its nature (business, education, etc.), is to establish and cultivate a distinct, valuable network. This network can consist of relationships with employees, customers, partners, or other entities. The unique value lies in the way the organization manages these interactions, offering products, services, knowledge, or experiences that are not readily available elsewhere. Essentially, it's about creating a synergy between various elements to achieve a competitive advantage and deliver value to its stakeholders.


If you look to lead, invest at least 40% of your time managing yourself - your ethics, character, principles, purpose, motivation, and conduct. Invest at least 30% managing those with authority over you, and 15% managing your peers.

- Dee Hock

Purpose, Over, Invest, Peers

Success follows those adept at preserving the substance of the past by clothing it in the forms of the future.

- Dee Hock

Success, Past, Adept, Clothing

If you're in such a position of power and your ego is such that this is not possible, then its essential to have a small cadre of very bright, committed people who are questioning, exploring and understanding these emerging concepts.

- Dee Hock

Small, Questioning, Very, Essential

An illustration I use to get people to understand it is this: I'll ask major corporate audiences: Why don't you just take all your traditional beliefs about organizations, and apply them to the neurons in your brain?

- Dee Hock

Why, Use, About, Illustration

Throughout history, it took centuries for the habits of one culture to materially affect another. Now, that which becomes popular in one country can sweep through others within months.

- Dee Hock

Through, Sweep, Which, One Country

It is essential to employ, trust, and reward those whose perspective, ability, and judgment are radically different from yours. It is also rare, for it requires uncommon humility, tolerance, and wisdom.

- Dee Hock

Leadership, Trust, Employ, Tolerance

The closest thing to a law of nature in business is that form has an affinity for expense, while substance has an affinity for income.

- Dee Hock

Business, Law, Income, Closest

Think about technological float: it took centuries for the wheel to gain universal acceptance. Now any microchip device can be in use around the world in weeks.

- Dee Hock

Think, Took, Centuries, Device

Make a careful list of all things done to you that you abhorred. Don't do them to others, ever.

- Dee Hock

Careful, Them, List, All Things

Preserve substance; modify form; know the difference.

- Dee Hock

Know, Substance, Form, Modify

An organization, no matter how well designed, is only as good as the people who live and work in it.

- Dee Hock

Work, Business, How, Designed

The prudent course is to make an investment in learning, testing and understanding, determine how the new concepts compare to how you now operate and thoughtfully determine how they apply to what you want to achieve in the future.

- Dee Hock

New, Compare, Determine, Thoughtfully

What will become compellingly important is absolute clarity of shared purpose and set of principles of conduct sort of institutional genetic code that every member of the organization understands in a common way, and with deep conviction.

- Dee Hock

Deep, Genetic, Shared, Understands

It won't do away with hierarchy totally, but the principal leader will be the person who most exemplifies the kind of organization and behavior required who is best able to create the conditions such organizations require.

- Dee Hock

Leader, Will, Away, Conditions

Lead yourself, lead your superiors, lead your peers, and free your people to do the same. All else is trivia.

- Dee Hock

Same, Peers, Else, Trivia

Every mind is a room packed with archaic furniture.

- Dee Hock

Mind, Furniture, Every, Packed

Experience is easy to provide and quickly put to good use by people with all the other qualities.

- Dee Hock

Other, Use, Provide, Qualities

As I like to say, the entire collective memory of the species - that means all known and recorded information - is going to be just a few keystrokes away in a matter of years.

- Dee Hock

Memory, Away, Means, Recorded

Substance is enduring, form is ephemeral.

- Dee Hock

Substance, Enduring, Form, Ephemeral

With the advent of genetic engineering the time required for the evolution of new species may literally collapse.

- Dee Hock

New, May, Genetic, Evolution

Money motivates neither the best people, nor the best in people. It can move the body and influence the mind, but it cannot touch the heart or move the spirit; that is reserved for belief, principle, and morality.

- Dee Hock

Mind, Move, Principle, Neither

If you go back to the first single-cell form of life, it clearly possessed the capacity to receive, to utilize, to store, to transform, and to transmit information.

- Dee Hock

Go, Receive, Possessed, Utilize

The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.

- Dee Hock

Mind, Thoughts, New, Innovative

Make an empty space in any corner of your mind, and creativity will instantly fill it.

- Dee Hock

Mind, Will, Corner, Instantly

Clean out a corner of your mind and creativity will instantly fill it.

- Dee Hock

Mind, Will, Corner, Instantly

Language was a huge expansion of that capacity to deal with information.

- Dee Hock

Language, Deal, Huge, Expansion

Make another list of things done for you that you loved. Do them for others, always.

- Dee Hock

Loved, Always, Another, List

If you don't understand that you work for your mislabeled 'subordinates', then you know nothing of leadership. You know only tyranny.

- Dee Hock

Work, Tyranny, Nothing, Understand

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