Christopher Voss Quotes

Powerful Christopher Voss for Daily Growth

About Christopher Voss

Christopher Voss is an American businessman, former FBI hostage negotiator, and renowned author known for his work in the field of negotiation. Born on October 16, 1958, in Chicago, Illinois, Voss grew up in a family that encouraged intellectual curiosity and critical thinking. This early environment fostered his later success in negotiation and leadership. After earning a Bachelor's degree in Psychology from Brown University and a law degree from Northwestern University School of Law, Voss joined the FBI as a hostage negotiator. His work with the FBI spanned over 24 years, during which he led international kidnap-for-ransom operations and was responsible for the safe release of more than 1,000 hostages. Voss's experiences in high-stakes negotiations led him to co-found the Black Swan Group, a consultancy that helps businesses and individuals improve their negotiation skills. His first book, "Never Split the Difference: Negotiating As If Your Life Depended On It," was published in 2016. The book combines his FBI training with business insights to provide practical tips on negotiation. "Never Split the Difference" became a New York Times bestseller and has been translated into more than 30 languages. Voss's TED Talk based on the book has been viewed over 15 million times, making him a highly influential figure in the field of negotiation and business strategy. In addition to his work as an author and consultant, Voss is a sought-after speaker and has been featured in numerous media outlets, including The New York Times, NPR, Forbes, and Harvard Business Review. His unique blend of real-world experience and practical advice continues to inspire and educate businesses and individuals worldwide.

Interpretations of Popular Quotes

"If you can't get a 'yes,' simply put a 'no' in your pocket and keep asking questions."

This quote suggests that when trying to negotiate or persuade someone, it's not always about getting an immediate "yes." Instead, if a definite answer isn't given, it might be more beneficial to keep asking questions and gathering information. The idea is to continue the conversation and build understanding, eventually leading to an agreement (the 'yes'). By storing a 'no' in your pocket, Christopher Voss metaphorically reminds us that rejection or negativity can be used as learning experiences, and we should not let it discourage us from continuing the dialogue.


"The magic word is 'that.' When people repeat back to me what I just said using the word 'that,' it shows me that they're really listening."

The quote by Christopher Voss emphasizes the importance of active listening in communication. By repeating back what was just said using the word "that," the listener demonstrates their understanding and attentiveness. This technique not only validates the speaker but also fosters a deeper connection and mutual respect, which are essential for effective negotiation and dialogue.


"Most people are more likely to say 'yes' than 'no.' It's not about convincing people to change their minds, but rather understanding why they feel the way they do and then framing things in a way that feels good to them."

The quote by Christopher Voss emphasizes that it is more common for people to agree (say 'yes') than disagree (say 'no'). He suggests that persuading others isn't about forcing a change of mind, but rather, it's about comprehending their feelings and perspectives. By understanding their motivations, we can then present our ideas in a manner that resonates positively with them, thus increasing the likelihood of agreement. In essence, empathy and tactful communication are key to persuading others effectively.


"When you ask someone questions, your job is not to find out what they will say 'yes' to—it’s to find out what their objections are going to be."

This quote emphasizes the importance of understanding opposing viewpoints or objections when engaging in a conversation or negotiation. Rather than focusing on persuading someone towards an agreed outcome, the goal is to identify and address their concerns, reservations, or objections. By doing so, you create an environment where the other party feels heard, respected, and more willing to consider alternative solutions that cater to both parties' needs. This approach fosters understanding, empathy, and a more collaborative discussion overall.


"Empathy is the art of understanding the patient, the customer, the partner, the spouse, the child, the parent, the friend... in a word, understanding other people."

The quote emphasizes that empathy is the skill to comprehend or perceive the feelings, perspectives, and experiences of others, including significant relationships such as patients, customers, partners, family members, and friends. It highlights the importance of genuinely understanding the emotional states, needs, and motivations of others, thereby fostering deeper connections and promoting mutual respect and compassion in our interactions.


There's great power in deference. You ask somebody 'what' or 'how' questions. People love to be asked how to do something. They feel powerful, and from a deferential position, you've actually granted that power, and you're the one that now actually has the upper hand in the conversation.

- Christopher Voss

Love, Questions, Upper, Great Power

The best messages in any given negotiation are really implied indirectly, come to the other person based on thinking that you're getting them to do - getting them to get some really solid thought behind their answers. And so a great thing to send someone in an email is, 'Have you given up on this project?'

- Christopher Voss

Behind, Some, Other, Great Thing

Whether we notice it or not, we spend our days negotiating for something: for our spouse to do more housework, a child to eat just three more bites or go to bed on time, an extended deadline on a project, a salary increase, a better rate on a vacation package.

- Christopher Voss

Project, Salary, Bed, Bites

In my years as the FBI's lead international kidnapping negotiator, I learned an important fundamental lesson: Hostage negotiation is often nothing more than a business transaction.

- Christopher Voss

Business, More, Learned, Kidnapping

The first and best way to say 'no' to anyone is, 'How am I supposed to do that?' Now the other side actually has no idea as to the number of things you've done with them at the same time. You conveyed to them you have a problem.

- Christopher Voss

Other, Idea, Best Way, Conveyed

There are three kinds of yeses. There's commitment, confirmation, and counterfeit. People are most used to giving the counterfeit yes because they've been trapped by the confirmation yes so many times. So the way you master no is understanding what really happens when somebody says 'no.' When yes is commitment, no is protection.

- Christopher Voss

Protection, Been, Kinds, Confirmation

As human beings, we're powerfully swayed by how much we feel we're being respected. People comply with agreements if they feel they've been treated fairly and lash out if they don't.

- Christopher Voss

Been, Treated, Swayed, Comply

The 'Rule of Three' is simply getting the other guy to agree to the same thing three times in the same conversation, it's really hard to repeatedly lie or fake conviction.

- Christopher Voss

Other, Rule, Repeatedly, Fake

When it comes to salary negotiation, don't forget that salary is only one term of employment. What else is on the table - vacation time, benefits, bonuses, flex days? Before determining that these terms are 'must-haves' or 'giveaways' to get a bigger salary, find out what the counterpart has to offer.

- Christopher Voss

Salary, Benefits, Before, Employment

Salary negotiations are particularly important because people are testing you as both a co-worker and an ambassador. They really don't want you to be a pushover, and they don't want you to be a jerk.

- Christopher Voss

Testing, Particularly, Jerk, Ambassador

How you use your voice is really important, and it's really driven by context more than anything else, and your tone of voice will immediately begin to impact somebody's mood and immediately how their brain functions.

- Christopher Voss

Voice, Mood, Tone, Context

'Fair' is, like, this incredibly overused term in negotiations: 'I just want what's fair.' 'What's the fair market price?'

- Christopher Voss

Fair, Want, Like, Overused

The 'that's right' breakthrough usually doesn't come at the beginning of a negotiation. It's invisible to the counterpart when it occurs, and they embrace what you've said. To them, it's a subtle epiphany.

- Christopher Voss

Beginning, Embrace, Counterpart

There are a lot of negotiators that really will give in on a deal because being understood is more important than getting what they want. And there's a particular type in particular, the assertive negotiator: being understood is actually more important to them than actually making the deal.

- Christopher Voss

Give, Deal, Making, Understood

Remember Robin Williams's great work as the voice of the genie in Disney's 'Aladdin'? Because he wanted to leave something wonderful behind for his kids, he said, he did the voice for a cut-rate fee of $75,000, far below his usual $8 million payday. But then something happened: The movie became a huge hit, raking in $504 million.

- Christopher Voss

Voice, Behind, Became, Genie

The secret to gaining the upper hand in a negotiation is to give the other side the illusion of control. Don't try to force your opponent to admit that you are right. Ask questions, that begin with 'How?' or 'What?' so your opponent uses mental energy to figure out the answer.

- Christopher Voss

Questions, Other, Upper, Upper Hand

The No. 1 rule in any negotiation is don't take yourself hostage. People do this to themselves all the time by being desperate for 'yes' or afraid of 'no,' so they don't ask for what they really want. Instead, they ask for what they can realistically get. I've heard many people say, 'Well, that's a non-starter, so we won't even bring it up.'

- Christopher Voss

Bring, Desperate, Rule, Realistically

When you expect to get into a negotiation, you expect to be faced by a guy that's going to attack you, a guy or gal that's going to attack or that they're going to try to get the best of you. Two-thirds of us, that makes us very defensive.

- Christopher Voss

Going, Very, Two-Thirds, Defensive

Negotiation is often described as the art of letting the other side have your way. You have to give the other side a chance to put stuff on the table voluntarily.

- Christopher Voss

Art, Give, Other, Table

Very few negotiations are begun and concluded in the same sitting. It's really rare. In fact, If you sit down and actually complete your negotiation in one sitting, you left stuff on the table.

- Christopher Voss

Fact, Very, Concluded, Table

Since retiring from the FBI in 2007, I've traveled the world and worked with everyone from CEOs to their managers and everyday workers on how to apply techniques from hundreds of high-stakes, life-or-death negotiations to business negotiations.

- Christopher Voss

Business, Apply, Everyone, Everyday

What you want to do is put people in a position where they feel connected enough to you that they're willing to collaborate with you; they're willing to show you the things that they were scared to tell you about before.

- Christopher Voss

Want, Before, Willing, Scared

In Syria, for some time, they have been trading hostages for a number of things: for weapons, for money, for political influence, and for favors.

- Christopher Voss

Some, Been, Trading, Weapons

The moment you've convinced someone that you truly understand her dreams and feelings, mental and behavioral change becomes possible, and the foundation for a breakthrough has been laid.

- Christopher Voss

Been, Breakthrough, Laid, Feelings

Body language and tone of voice - not words - are our most powerful assessment tools.

- Christopher Voss

Voice, Tone, Body Language, Assessment

The sweetest two words in any negotiation are actually, 'That's right.' Before you convince them to see what you're trying to accomplish, you have to say the things to them that will get them to say, 'That's right.'

- Christopher Voss

Words, Will, Before, Sweetest

Mirroring is simply repeating what someone just said. It creates more reception from the other side, it focuses attention, and it gives them an opportunity to dial in more with you and you to dial in more with them. It causes an almost completely unconscious response for the person to want to go on.

- Christopher Voss

Other, Almost, Causes, Repeating

People who are lying are, understandably, more worried about being believed, so they work harder - too hard, as it were - at being believable.

- Christopher Voss

Work, More, About, Worried

Emotions are one of the main things that derail communication. Once people get upset at one another, rational thinking goes out of the window.

- Christopher Voss

Emotions, Goes, Upset, Rational

What I really think of myself as is a person who's great at negotiation coaching and consulting.

- Christopher Voss

Think, Person, Consulting, Coaching

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