Brunello Cucinelli Quotes

Powerful Brunello Cucinelli for Daily Growth

About Brunello Cucinelli

Brunello Cucinelli, born on July 15, 1953, in Solomeo, Umbria, Italy, is a renowned entrepreneur, fashion designer, and philanthropist. His journey into the world of fashion began at an early age, working on his family's farm where he cultivated a deep appreciation for artisanal craftsmanship, traditional textiles, and rural Italian life. In 1978, Cucinelli founded his first company, Tuscania, specializing in leather jackets. However, it was in 1985 that he established Brunello Cucinelli S.p.A., initially focusing on the production of cashmere sweaters. This marked a pivotal moment in his career, as he sought to create a fashion brand that harmoniously blended luxury with rural Italian values and craftsmanship. Cucinelli's design philosophy is rooted in the principles of slow fashion, sustainability, and ethical production. His brand has grown exponentially over the years, expanding from cashmere to include a wide range of clothing, accessories, and homeware. In 2018, Forbes ranked Brunello Cucinelli as one of the top ten billionaire philanthropists in the world. Cucinelli's influence extends beyond his brand, as he is also a dedicated advocate for rural development, cultural preservation, and the promotion of Italian artisanship. He believes that fashion should not be just about aesthetics, but also about quality, ethics, and respect for people and the environment. Key Quotes: 1. "Fashion is imagination, art, culture, technique, beauty, and above all, it's emotion." 2. "I think we're witnessing a new cultural and human revolution, one where the individual can express themselves through what they wear." 3. "I believe in a fashion that gives meaning to life: it is not just about aesthetics, but also about quality, ethics, respect for people, and caring for the environment." 4. "Success for me means living with balance, in harmony with nature, my family, and my culture."

Interpretations of Popular Quotes

"The artisan is a free man who is part of a community."

This quote suggests that an artisan, or craftsperson, embodies freedom in their work while still maintaining connections to others within a community. The artisan is not bound by external constraints but instead exercises creativity and skill to produce unique items, reflecting their individuality. Simultaneously, they are part of a collective, sharing knowledge, techniques, and cultural traditions that define the craft and its significance within society. Thus, the artisan is both autonomous and interconnected, bridging personal expression with shared values and heritage.


"I believe that luxury means being comfortable in your own skin."

This quote by Brunello Cucinelli suggests that true luxury is not merely about possessing expensive or high-quality material goods, but rather it lies in the inner peace, self-acceptance, and comfort one feels with oneself. In other words, luxury transcends physical possessions and resides in personal contentment, a reflection of an individual's self-worth and self-perception. It's about embracing one's identity without any pretense or need for validation from others.


"Fashion is ephemeral and often superficial; style is something more profound, something that lasts over time."

This quote highlights the difference between fashion and style. Fashion, according to Brunello Cucinelli, is transient and often lacks depth as it's influenced by fleeting trends. In contrast, style signifies an enduring quality that goes beyond temporary fads. Style represents one's unique personality, values, and personal preferences, which last over time, making it a more profound expression of individuality.


"Success comes from passion, not from money or from power."

The quote emphasizes that genuine success stems from a deep-seated passion for one's work or endeavor, rather than material wealth or positions of power. By nurturing a passionate approach towards life, one can cultivate resilience, dedication, and an unwavering commitment to their goals, ultimately leading to true and lasting success. This perspective encourages individuals to pursue their passions relentlessly, as they serve as the primary driver of personal fulfillment and long-term achievement.


"To work with love is to heal the world."

The quote "To work with love is to heal the world" by Brunello Cucinelli suggests that when we approach our work, or any task, with a genuine heartfelt love for what we do, it has a transformative effect on the world around us. It implies that this positive energy radiates beyond ourselves and contributes to the betterment of society as a whole. This sentiment underscores the idea that compassionate action can help mend and improve the condition of our world.


There is definitely a comeback of the idea of dressing well every day. Nowadays, suits can be worn for many occasions - to work or to school, to a dinner party or red carpet event.

- Brunello Cucinelli

Work, Idea, Worn, Dinner Party

I shave every day with an ancient manual razor. It was my father's, and I love it.

- Brunello Cucinelli

Love, Every Day, I Love, Razor

If I give you the right conditions to work, and I put you in a beautiful place, where you feel a little bit better about yourself because you know your work is being used for something greater than producing a profit, maybe you will get more creative; maybe you will want to work more.

- Brunello Cucinelli

Beautiful Place, Feel, Maybe, Being Used

I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It's my dream.

- Brunello Cucinelli

Morals, Need, Like, Profit

I love a modern suit paired with a polo or cotton T-shirt... and then paired with leather sneakers, or cashmere joggers with a tailored blazer and a sleeveless puffer vest to get the ultimate informal and formal combination.

- Brunello Cucinelli

Love, Sneakers, Tailored, Blazer

Black is overrated. You'll never find it in my stores. Of course it's slimming, but it's just used too much, especially for men. One black suit by one designer, another one by another - they all look the same in the end. If I walk into a crowded hotel lobby and I'm wearing a black suit, I just look like everyone else.

- Brunello Cucinelli

Used, Same, Another, Overrated

To sum it all up, the objective of my life has been to give work a moral and economic dignity.

- Brunello Cucinelli

My Life, Give, Been, Economic

If you buy a sweater for €1,000 and you know that the funds you are paying are also going to help to build a hospital and a school, wouldn't you think better about it?

- Brunello Cucinelli

Think, Going, Buy, Sweater

I think businesses live longer that are on the stock market.

- Brunello Cucinelli

Think, Market, Longer, Businesses

In my office, I have a very beautiful marble bust of Seneca. I always have my eye on him when I'm taking phone calls. He's one of the many philosophers I've always read and admired.

- Brunello Cucinelli

Always, Phone Calls, Admired, Philosophers

I've spent a lot of years living with normal people. If I take a private jet to go to a meeting in Milan, well, that's my business; I can do it. But I don't live for it.

- Brunello Cucinelli

Living, Normal, Private, Jet

I am very rigorous with myself.

- Brunello Cucinelli

Myself, I Am, Very, Rigorous

I like the idea of an enlightened principality. In the early eighteen-hundreds, in Germany, there were princes who built schools, streets, homes. I like that.

- Brunello Cucinelli

Streets, Like, Built, Enlightened

I say to my industrialist friends, when you have guests from out of town, I don't care how important they are, you should feed them the essence of Italian culture: spaghetti, bread and olive oil.

- Brunello Cucinelli

Out, Spaghetti, Essence, Olive

Yes, I was a hippy - absolutely a hippy.

- Brunello Cucinelli

Yes, Absolutely, Hippy

I want to safeguard the value of lunch. For me, it is sacred. My family and I always have lunch and dinner together. And we always sit down. Food does not taste the same if you are standing up!

- Brunello Cucinelli

Lunch, Always, Standing Up, Safeguard

I don't want to buy something that has harmed anyone. This is my absolutely strongest belief, and I believe other people think this, too. Or if they don't now, they will.

- Brunello Cucinelli

Think, Will, Other, Strongest

St. Benedict said to take care of your mind, body and soul. I swim for an hour every morning, do 15 minutes of Tibetan stretching and breathing exercises, and play soccer with friends four or more nights a week.

- Brunello Cucinelli

Soul, Play, Week, Exercises

I had a very simple life growing up in the farm country outside of Perugia, and biscotti and warm milk with a tiny bit of coffee were a big part of my morning ritual before walking to school.

- Brunello Cucinelli

Big, Country, Very, Farm

If you are an investor, I hope that you will stay with me for three, four, ten years. But if you ask me to make profits in ways that I have to change my allure, I won't do that. I won't lose my identity.

- Brunello Cucinelli

Hope, Three, Years, Allure

I tell my staff, 'Give me your best, and then go home and live your life.' I've never asked anyone to work harder, but I've told plenty that they needed rest.

- Brunello Cucinelli

Best, Tell, Needed, Give Me

When I was eight, nine years of age, my mother bought me a pair of green trousers - corduroy green trousers. I didn't like green, and I basically buried them underground. And my mother kept asking me, 'Where are your trousers?' I said, 'Oh, I don't know.' And from then on I stopped wearing green.

- Brunello Cucinelli

Asking, Nine, Buried, Underground

I come from a farming culture, where we valued raw materials above all.

- Brunello Cucinelli

Raw Materials, Materials, Farming

Italian companies need to re-convert themselves, and such a re-conversion must be toward a better, higher standard.

- Brunello Cucinelli

Need, Standard, Italian, Higher Standard

Order and tidiness is the first law of Heaven.

- Brunello Cucinelli

Law, First, First Law, Heaven

For forty years, I've worn the same Azzaro Uomo fragrance.

- Brunello Cucinelli

Fragrance, Same, Worn, Forty

If you have a company that doesn't sell its goods or services abroad and focuses only on the domestic market, it will keep paying a price.

- Brunello Cucinelli

Will, Sell, Abroad, Paying

These new young politicians have given us the confidence to start dreaming again to believe there is a better politics, and a better future for Italy in general.

- Brunello Cucinelli

New, Better Future, Dreaming, Politicians

I've always had an aversion to debt.

- Brunello Cucinelli

Always, Had, Aversion, Debt

I like to have cookies in the morning before I go swimming.

- Brunello Cucinelli

Swimming, Like, Before, Cookies

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