Projects are usually undertaken to either solve a problem or take advantage of an opportunity. The probability that the project - even if precisely executed - will complete on time, on budget, and on performance is typically small. Project management is utilized to increase this probability. So in a sense, project management is risk management.
- Bruce Pittman
The key here is that with planning, you can take advantage of opportunities, where without this planning, you may just watch them pass you by. Like knowing that a key potential customer may be at a conference and putting together a pitch just in case you run into them - or being caught by surprise with nothing coherent to say.
- Bruce Pittman
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