Bob Iger Quotes

Powerful Bob Iger for Daily Growth

About Bob Iger

Robert Iger, born on February 10, 1951, in New York City, is an influential American media executive renowned for his leadership as the Chairman and CEO of The Walt Disney Company since 2005. Bob Iger's passion for storytelling was ignited at a young age when he worked part-time at a local ABC television station in his hometown, Oshkosh, Wisconsin. He pursued this interest by earning a B.A. in Television and Radio from Ithaca College. After college, he joined ABC as an entry-level employee, rising through the ranks to become the president of the network in 1999. In 2005, Iger was appointed CEO of The Walt Disney Company, a role that would shape his career and impact global pop culture. During his tenure, he oversaw significant acquisitions, including Pixar Animation Studios in 2006, Marvel Entertainment in 2009, Lucasfilm Ltd. in 2012, and 21st Century Fox in 2018, which expanded Disney's presence in film, television, and digital media. Iger's leadership has been marked by a focus on creativity, innovation, and collaboration. Under his guidance, Disney produced numerous successful films, such as the Marvel Cinematic Universe, Star Wars sequels, and Pixar's Toy Story 3, Frozen, and Inside Out. His vision for Disney's streaming service, Disney+, has also been instrumental in shaping the future of digital entertainment. Bob Iger's contributions to media and entertainment have earned him numerous accolades, including induction into the Television Academy Hall of Fame in 2013. As he steps down as CEO in 2021, his legacy will endure as a testament to visionary leadership and the power of storytelling.

Interpretations of Popular Quotes

"The future of our industry is in storytelling."

The quote by Bob Iger, "The future of our industry is in storytelling," underscores the importance of narratives as a driving force for success in various industries, particularly media and entertainment. This perspective highlights that captivating stories have the power to engage audiences, shape perceptions, and create lasting connections between consumers and brands. As technology continues to evolve and new platforms emerge, delivering compelling, relatable, and authentic stories will remain a key strategy for businesses aiming to resonate with diverse audiences and drive growth in the future.


"You can't just manage and lead. If you want to be successful, you have to combine managing and leading with communicating, because communication is key to success."

The quote emphasizes that effective leadership requires a blend of three essential elements: management, leadership, and communication. Management involves organizing resources and processes for efficiency, while leadership inspires others to follow and achieve a vision. Communication ties these together by ensuring ideas are shared effectively, fostering collaboration, and building trust among team members. By combining all three, one can maximize their chances of success in any endeavor.


"Ideas are easy. Implementation is hard."

This quote emphasizes that generating ideas or coming up with new concepts is relatively simpler compared to executing those ideas effectively. The implementation process, which includes strategizing, resource allocation, overcoming challenges, and achieving the desired outcomes, requires significant effort, skill, and perseverance. It suggests that while brainstorming and idea generation should not be overlooked, the focus should also be on developing a solid plan for execution to successfully bring ideas to life.


"We don't make movies to make money – we make money to make more movies."

This quote suggests that Disney, under the leadership of Bob Iger, views filmmaking as a creative endeavor rather than solely a financial investment. They are motivated by the desire to create compelling content and tell engaging stories, and they use their profits from these ventures to fund more movie productions. In essence, they see the monetary aspect as a means to an end – the end being the creation of more movies.


"The most important thing we can do is continue to invest in great storytelling, both original and acquired."

This quote emphasizes that the key strategic priority for any media company, as stated by Bob Iger, should be continuous investment in compelling storytelling – both self-generated and acquired content. In essence, he is suggesting that a strong focus on quality narratives is crucial to the success of a media organization, as it will attract and retain audiences, foster engagement, and ultimately drive growth. This approach has been instrumental in the rise of Disney's global dominance, as evidenced by their successful franchises such as Marvel, Star Wars, and Pixar.


Netflix, Amazon, iTunes - whatever platforms emerge - we are looking at as having the same potential that home video had for the movie business. Which means there are entirely new opportunities to monetize our capital investment in content and do so in ways that work for distributors, for consumers and for creators.

- Bob Iger

Movie, Creators, Capital, New Opportunities

I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.

- Bob Iger

Movie, Available, TV, Best Way

I'm committed to increasing long-term value for shareholders and am confident we will continue to do so through the successful execution of our core strategic priorities: the creation of high quality, branded content and experiences, the use of technology, and creating growth in numerous and exciting international markets.

- Bob Iger

Through, Strategic, Numerous, Shareholders

A lot of people - a lot - have urged me to seek political office. All kinds of different jobs. Everybody has got a different idea for me, except all roads lead through my wife.

- Bob Iger

Through, Idea, Everybody, Urged

I'm a lifetime Green Bay Packers fan.

- Bob Iger

Green, Lifetime, Fan, Green Bay

Success can breed all kinds of other behavior and cause companies to behave a certain way that isn't necessarily the ingredients for achieving more success. For instance, with success comes arrogance, and that's typically the death of success.

- Bob Iger

Other, Certain Way, Instance, Breed

Honestly, I'm interested in politics; I'm interested in giving back in some form, performing some sort of civic duty. But I'm not exploring a run for governor or senator or anything along those lines. I'm focused on running Disney.

- Bob Iger

Politics, Some, Honestly, Civic

The riskiest thing we can do is just maintain the status quo.

- Bob Iger

Maintain, Quo, Thing, Status Quo

I have this lust for the so-called South Seas. I would like to explore every corner of the Pacific. You know the song: 'To everything turn, turn, turn, there is a season.' It's just time.

- Bob Iger

Song, Explore, South, Lust

People don't like to follow pessimists.

- Bob Iger

People, Follow, Like, Pessimists

It's a good time to be in the content business though, the branded content business.

- Bob Iger

Business, Time, Though, Branded

It's not about how much you make: it's about how good the quality is. You'll be better off as a company making fewer things and concentrating on those and how you bring those to market... in a very less cluttered way, even though the marketplace is more cluttered.

- Bob Iger

Very, About, Concentrating, Cluttered

Are we blasphemous in saying that 2-D is largely a thing of the past, and computer-generated animation is the present and future? It's all about creating a better experience for the viewer - and that includes 3-D.

- Bob Iger

Past, About, Viewer, Computer-Generated

I ride a bike and use aerobic equipment twice a week, and work out with a trainer, lifting weights.

- Bob Iger

Work, Week, Use, Twice A Week

The attributes we're focused on for Mickey are exactly the ones Walt had in mind in the first place. The original Mickey was impish and irreverent. Walt sanitized him because when Mickey got so popular, there was a fear that his behavior was influencing kids.

- Bob Iger

Him, Got, Had, Irreverent

For us to grow globally, it's not enough to just be an exporter. We have to be a creator.

- Bob Iger

Grow, Just Be, Creator, Exporter

When you run the Walt Disney Co., you gain a fair amount of experience in customer-facing businesses, particularly in site-based entertainment. I have a lot of experience in marketing, a lot of experience in selling, particularly tickets to site-based entertainment or movies or whatever.

- Bob Iger

Amount, Particularly, Walt, Fair Amount

I have a fondness for jazz, particularly for jazz singers, Billie Holiday and Ella Fitzgerald all the way through the Sinatra era.

- Bob Iger

Through, Singers, Fondness, Ella

Sometimes I feel like I'm a contestant in a reality show that probably would be called The Apprentice Survivor Millionaire.

- Bob Iger

Sometimes, Like, Show, Reality Show

It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.

- Bob Iger

New, Old, Some, Consumer

Keeping it simple for the consumer is incredibly dire.

- Bob Iger

Dire, Incredibly, Keeping, Consumer

I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.

- Bob Iger

Engaged, Very, ESPN, Consumer

No one wants to follow a pessimist... You can be skeptical, you can be realistic, but you can't be cynical. If your boss is Eeyore, do you want to work with someone like that? Oh, bother.

- Bob Iger

Boss, Like, Bother, Skeptical

I'm a big believer in investing for the long term, and the decisions you make shouldn't be made if the economy is good or bad at a specific time.

- Bob Iger

Big, Bad, Made, Investing

I've certainly had a number of failures along the way, depending on my own instincts and creativity, some fairly celebrated, at least during their time.

- Bob Iger

Some, Failures, Certainly, Celebrated

I think it is important for people who are given leadership roles to assume that role immediately.

- Bob Iger

Think, I Think, Given, Assume

It's not that I'm a daredevil. But I'm just generally not a fearful person. I don't conduct my life worrying about what could happen, what may happen.

- Bob Iger

My Life, Happen, May, Daredevil

We have a unique opportunity as Disney because it really is the only true global entertainment brand.

- Bob Iger

Entertainment, Only, Disney, Unique Opportunity

I think it is incredibly important to be open and accessible and treat people fairly and look them in the eye and tell them what is on your mind.

- Bob Iger

Mind, Think, Accessible, Open

When you think about it, media's the intersection of content and technology - it's all about storytelling, like photography and the camera.

- Bob Iger

Think, Storytelling, Like, Camera

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