Stockholm is unique in that it's built on islands and surrounded by water, so you get this enormous sense of freedom. It's got everything you could possibly need - everything New York or London has but without all the people and traffic. It's also become a very creative city, not only for music but also for fashion and computer games.
- Bjorn Ulvaeus
The music of ABBA is not that happy. It might sound happy, in some strange way, but deep within, it's not happy music. It has that Nordic melancholic feeling to it. What fools you is the girls' voices. You know, I do think that is one of the secrets about ABBA. Even when we were really quite sad, we always sounded jubilant.
- Bjorn Ulvaeus
Mostly, in song writing, my experience is that there isn't so much inspiration as hard work. You sit there for hours, days and weeks with a guitar and piano until something good comes. But the urge to write is something you have to have. A conviction, an ambition to write and never stop until you think, 'This is the best I can do.'
- Bjorn Ulvaeus
I do think that it's better for a musical to live its life first because if you see it on the screen, would you like to go to the theater after that? Probably not. You've seen it. And that's the mystery of a musical that hasn't been filmed. You're bloody meant to go there and buy your ticket.
- Bjorn Ulvaeus
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