Avery Brundage Quotes

Powerful Avery Brundage for Daily Growth

About Avery Brundage

Avery Brundage (1879-1972), an influential figure in sports administration, was born on November 25, 1879, in Chicago, Illinois. Raised in a family of modest means, his passion for sports developed early, and he excelled in track and field events at the University of Chicago, where he studied law. Brundage's career in sports administration began in 1906 when he became an assistant coach at the University of Chicago. In 1925, he was appointed as the Athletic Director, a position he held until 1939. During this period, Brundage advocated for fair play and the amateurs-only policy, believing that sports should be about competition and not commercial gain. In 1950, Brundage was elected as the President of the International Olympic Committee (IOC), a position he held until 1972. His tenure was marked by significant reforms, including the introduction of drug testing in the Olympics and the expansion of the Games to new countries. He is also credited with re-introducing the ancient Olympic motto, "Citius, Altius, Fortius" (Faster, Higher, Stronger). Brundage's influential quote, "Sports do not build character. They reveal it," reflects his belief that sports serve as a mirror to one's true nature. Another famous quote, "The important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well," encapsulates his philosophy of sportsmanship and fair play. Despite his numerous accomplishments, Brundage faced criticism for his conservative views, particularly his opposition to the inclusion of women and Black athletes in major sports events during his tenure at the IOC. Nonetheless, Avery Brundage left an indelible mark on the world of sports, shaping its administration and philosophy for generations to come.

Interpretations of Popular Quotes

"The important thing in life is not to triumph but to fight well."

This quote by Avery Brundage emphasizes that it's more significant to display integrity, perseverance, and sportsmanship during the struggle, rather than solely focusing on achieving victory. The implication is that one can derive great meaning and personal growth from facing challenges with courage, honor, and grace - regardless of the final outcome.


"In the arena of human life, there is no such thing as 'conqueror' without a 'defeated'."

This quote suggests that victory or success in human endeavors, such as sports, politics, or personal growth, necessitates competition, which inherently involves someone being defeated or losing. It emphasizes the interdependent relationship between winners and losers, as there can be no victor without a vanquished party to measure against. This quote encourages us to recognize that progress and growth often come from challenges and setbacks, fostering empathy, resilience, and humility in our pursuit of achievement.


"Sports are a powerful diplomatic tool and the only activity which man has found where all the peoples of the world can meet on equal terms."

This quote highlights the unique role sports play in fostering global unity and understanding. Avery Brundage suggests that sports are one of the few arenas where people from diverse cultures, nations, and backgrounds can gather equally, transcending political, social, or economic boundaries. By participating in sports diplomacy, individuals and countries engage in friendly competition that promotes cooperation, mutual respect, and the sharing of values rather than hostility or conflict. Essentially, sports serve as a powerful tool to build bridges between nations and promote peace through understanding and cooperation.


"The function of sport is for the development of man, to teach himdiscipline, sportsmanship, camaraderie."

Avery Brundage's quote emphasizes that sports serve a crucial role in human growth and development. He suggests three key aspects: discipline, sportsmanship, and camaraderie. 1. Discipline: The rigorous training, rules, and structure of sports instill a sense of self-control, time management, and dedication in athletes. This is essential for personal growth and success in any walk of life. 2. Sportsmanship: Good sportsmanship entails playing fairly, showing respect towards opponents, and adhering to ethical conduct. It teaches athletes the importance of fairness, humility, and grace both on and off the field, promoting a positive attitude and moral character. 3. Camaraderie: Team sports foster a sense of unity, collaboration, and friendship among teammates. This shared experience helps build trust, empathy, and social skills – qualities that are valuable in all aspects of life.


"Winning is not everything, but wanting to win is everything."

This quote by Avery Brundage emphasizes that the desire to succeed, rather than the actual outcome itself, defines a person's character. It suggests that one should strive for victory with all their effort and determination, as this drive represents an individual's commitment, passion, and resilience in the pursuit of their goals. The quote implies that winning may not always be achievable, but maintaining a strong will to succeed is essential for personal growth and fulfillment.


Sport must be amateur or it is not sport. Sports played professionally are entertainment.

- Avery Brundage

Sports, Entertainment, Must, Amateur

The sportsman knows that a sport is a recreation, a game, an amusement and a pastime, but his eyes are fixed on a higher goal, on the most important thing in his life, which is his education or his vocation.

- Avery Brundage

The Most Important, Which, Fixed

The Olympic Games must not be an end in itself, they must be a means of creating a vast programme of physical education and sports competitions for all young people.

- Avery Brundage

Education, Means, Olympic, Competitions

For too long the world has failed to recognise that the Olympic Games and the Olympic Movement are about fine athletics and fine art.

- Avery Brundage

Art, About, Olympic, Athletics

Sport is an international phenomenon, like science or music.

- Avery Brundage

Music, Science, Like, Phenomenon

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