Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
- Ashton Kutcher
I was on Facebook. I was on MySpace. And somebody said to me, You should check out this thing called Twitter. I knew five people that were on it, so I started following those people and seeing what they were doing, and then I applied my own sensibility to it. The more that I shared, the more people started following me.
- Ashton Kutcher
There's something advantageous about having people underestimate your intellect, insomuch as a lot of things are revealed to you. They assume you don't know what you're talking about, then all of a sudden, you do. And the next thing you know, you have information you wouldn't normally have.
- Ashton Kutcher
There is some argument about who actually invented text messaging, but I think it's safe to say it was a man. Multiple studies have shown that the average man uses about half as many words per day as women, thus text messaging. It eliminates hellos and goodbyes and cuts right to the chase.
- Ashton Kutcher
Vulnerability is the essence of romance. It's the art of being uncalculated, the willingness to look foolish, the courage to say, 'This is me, and I'm interested in you enough to show you my flaws with the hope that you may embrace me for all that I am but, more important, all that I am not.'
- Ashton Kutcher
What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.
- Ashton Kutcher
In the movies, you want a good story and characters that are honest, but you are also looking for a good director who can lead the ship. That's how we look at business. Everybody has a great idea for a start-up, and so do their relatives, and they tell me, 'You gotta build it.' I say, 'I have to believe in it.'
- Ashton Kutcher
I think about the automobile, I think about like, when I was a kid, you know, the invention of the answering machine, which I was like, 'Wow.' Or call waiting, which was, like, very big. It was a very big thing. Call waiting was a very big thing. And these incremental innovations happen constantly.
- Ashton Kutcher
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