I really want to do the unexpected, and I think that's what I did when I executed 'Long.Live.A$AP.' I wanted people to really see the message and that I'm an artist who not only has the capability of rapping, but of composing great music both for people of my generation and for people with different backgrounds.
- ASAP Rocky
I'm the CEO of A$AP Worldwide. But as you can see, when I'm with them, everybody's equal. We don't really base our love off of finances or who's superior by financial status. We're all equal. When I'm with them, I'm letting them shine 'cause it's just like how it used to be. They still there. I'm just chilling out front.
- ASAP Rocky
I wanted to appeal to people who've never really listened to hip-hop or really given it a chance before. I've also tried to incorporate all my favorite lifestyle things in the music. Of course, 'Fashion Killa' is one of peoples' favorites because it just expresses how much I like fashion.
- ASAP Rocky
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