Angela Ahrendts Quotes

Powerful Angela Ahrendts for Daily Growth

About Angela Ahrendts

Angela Ahrendts is a renowned business executive and former retail chief at Apple Inc., recognized for her transformative impact on the retail industry. Born on August 14, 1962, in Akron, Ohio, Ahrendts grew up in a working-class family with strong values of hard work and determination. She attended Ball State University, where she studied retail management and marketing. After graduation, she began her career at Limited Brands, climbing the corporate ladder from a management trainee to eventually becoming the company's CEO in 2005. Ahrendts is renowned for her unique approach to retailing, emphasizing the importance of creating an emotional connection between customers and brands. This philosophy was evident during her tenure at Burberry, where she served as CEO from 2006 to 2014. During this time, she successfully repositioned the brand, focusing on digital innovation, store design, and customer experience, which resulted in a significant increase in sales and brand recognition. In 2014, Ahrendts joined Apple Inc., becoming the senior vice president of Retail and Online Stores. She oversaw a significant redesign of Apple's retail stores, focusing on creating inviting spaces that encouraged interaction and customer engagement. Ahrendts is known for her inspiring quotes, such as "Retail is really about human connection," which reflect her belief in the power of relationships in business. Her influence extends beyond the retail sector, with businesses worldwide seeking to emulate her innovative strategies and customer-centric approach. Today, Ahrendts continues to be a sought-after speaker and advisor, sharing her insights on leadership, innovation, and the future of retail. Despite stepping down from Apple in 2019, her impact on the company and the industry at large remains significant.

Interpretations of Popular Quotes

"Don't try to fit in where you don't belong. Belong where you fit in."

This quote encourages individuals to seek out environments where they can thrive, rather than forcing themselves into situations that do not align with their values, skills, or personality. It promotes the importance of self-awareness, authenticity, and finding a sense of belonging in places where one's unique qualities are appreciated and valued. This idea is crucial for personal growth and overall well-being, as it allows individuals to contribute meaningfully and make a positive impact on those around them.


"Everything you've ever wanted is on the other side of fear."

This quote by Angela Ahrendts emphasizes that achieving one's desires often requires confronting fear, as it can act as a barrier between us and our goals. It encourages individuals to face their fears head-on, understanding that taking risks and stepping out of comfort zones may lead to the realization of personal ambitions. In other words, fear should not be an obstacle, but a challenge to push past in order to unlock one's true potential and seize opportunities for growth and fulfillment.


"The more you can create a culture that really cares about people, that listens, that respects, that encourages, and that empowers – the better your business will do."

This quote by Angela Ahrendts emphasizes the importance of fostering a caring and supportive work environment to drive business success. In her view, creating a culture that listens to, respects, encourages, and empowers its people is crucial for any organization's prosperity. A culture that nurtures human connection, empathy, and growth will foster innovation, productivity, and ultimately contribute to the company's bottom line. In essence, Ahrendts suggests that the well-being and potential of employees should be a top priority for businesses seeking long-term growth and sustainability.


"Leadership isn't about being in charge. It's about taking care of those in your charge."

This quote by Angela Ahrendts emphasizes that true leadership is not about wielding power or control, but rather about nurturing and caring for the people under one's guidance. Leaders are expected to provide support, protection, and growth opportunities for their team members, fostering an environment where everyone feels valued and empowered to succeed. The focus should always be on people development, as a strong and compassionate team is essential for organizational success.


"Don't just be a leader. Be a 'Weaver.' Bring together diverse people to create something beautiful and lasting."

This quote by Angela Ahrendts emphasizes the importance of leadership that goes beyond merely directing or commanding, but rather weaving connections among diverse individuals. The metaphor of a weaver suggests a leader who skillfully integrates different threads (people) to produce something beautiful (collaborative work) and lasting (positive impact). This kind of leadership fosters unity, collaboration, and the creation of enduring outcomes that benefit the organization and its community as a whole.


It's no longer possible to think of the physical and digital as two different worlds.

- Angela Ahrendts

Think, Digital, Longer, Worlds

Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.

- Angela Ahrendts

Gender, World, Coat, Trench

Great design alone isn't going to yield the results investors are expecting.

- Angela Ahrendts

Alone, Going, Expecting, Yield

At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be.

- Angela Ahrendts

Career, Some, Maybe, Anew

I have learned to listen and to hone my instincts to be perceptive and be receptive to change, to constantly live in ambiguity.

- Angela Ahrendts

Change, Learned, Receptive, Ambiguity

Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things.

- Angela Ahrendts

Think, Powerful Way, Almost, Ordinary People

The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself.

- Angela Ahrendts

Think, I Think, Lives, Our People

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

- Angela Ahrendts

Trust, Lifelong, Built, Great Relationship

An influencer, to me, is someone who shares their journey - the ups and downs - and their approach to their craft or the spark that ignites a new interest allowing people to do more and go further.

- Angela Ahrendts

Journey, New, Downs, Shares

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

- Angela Ahrendts

Think, Everyone, I Think, Employees

Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.

- Angela Ahrendts

Gift, Instinct, Evidence, Energy

I was raised in a small town in Indiana and educated at Ball State University.

- Angela Ahrendts

Small, Ball, I Was Raised, State University

Remember - the universal language is not texted, emailed, or spoken. It is felt.

- Angela Ahrendts

Remember, Felt, Spoken, Emailed

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

- Angela Ahrendts

Consistent, However, Your, Wherever

In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.

- Angela Ahrendts

Opportunity, Want, Social, Spark

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

- Angela Ahrendts

Digital, Always, Which, Consumer

To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand.

- Angela Ahrendts

Everyone, Social, Enterprise, Skeptical

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

- Angela Ahrendts

Product, Always, Everybody, Broader

My father smoked cigars his whole life, and my husband once in a while does. And when he does, it reminds me of my father. It's a heartwarming thing.

- Angela Ahrendts

Father, Smoked, Whole, Heartwarming

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

- Angela Ahrendts

Stories, Brands, Emotive, Businesses

The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore.

- Angela Ahrendts

Strength, Trust, Source, Derive

It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci with leather goods.

- Angela Ahrendts

Product, Born, Began, Louis

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

- Angela Ahrendts

Mind, Website, Social, Social Media

You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.

- Angela Ahrendts

Strong, Always, Very, Core Values

I have learned to feel my way through life, personally and professionally.

- Angela Ahrendts

Through, Personally, Learned, I Have Learned

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

- Angela Ahrendts

Digital, Need, About, Positioning

I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.

- Angela Ahrendts

Think, Away, Still, Malls

I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.

- Angela Ahrendts

Best, Achieve, I Think, Wherever

Trust your instincts and emotions.

- Angela Ahrendts

Trust, Emotions, Your, Instincts

All I have are my instincts. They've never failed me.

- Angela Ahrendts

Me, Never, Failed, Instincts

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