Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It's about being aware. We can prevent many debacles if we're educated.
- Amy Jo Martin
Governments can no longer control 100 percent of the story. Time and geographical boundaries disappear. In places like China and all over the Middle East, social-media outlets are being used to expose and hold accountable public officials that don't want to be held accountable for corruption and human rights abuses.
- Amy Jo Martin
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
- Amy Jo Martin
There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
- Amy Jo Martin
Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.
- Amy Jo Martin
I've never isolated role models based on gender. I have more male role models due to the mere fact that I've done business with more of them and they're leaders within the verticals I work. Of those, Tony Hsieh, CEO of Zappos.com, is an entrepreneur and personal friend that I have a great deal of respect for.
- Amy Jo Martin
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