Alan Cooper Quotes

If we want users to like our software, we should design it to behave like a likeable person.

- Alan Cooper

I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.

- Alan Cooper

Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.

- Alan Cooper

E-mail is the most influential application ever to appear on a personal computer, and it remains sadly deficient.

- Alan Cooper

A lot of people think, and Microsoft is happy to let them think, that all great things are invented by Microsoft. In fact, very, very little has been invented by Microsoft.

- Alan Cooper

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

- Alan Cooper

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

- Alan Cooper

What Microsoft is really good at is endlessly iterating and revving - incrementally improving things that already exist - and those things that already exist are generally acquired from the outside.

- Alan Cooper

We're building what I call 'software apartheid.' We're in the process of creating a divided society: those who can use technology on one side, and those who can't on the other. And it happens to divide neatly along economic lines.

- Alan Cooper

I think the phrase 'computer-literate' is an evil phrase. You don't have to be 'automobile-literate' to get along in this world. You don't have to be 'telephone-literate.' Why should you have to be 'computer-literate'?

- Alan Cooper