I played with different words like 'home run,' 'megahit,' and they just all sounded kind of 'blah.' So I put in 'unicorn' because they are - these are very rare companies in the sense that there are thousands of startups in tech every year, and only a handful will wind up becoming a unicorn company. They're really rare.
- Aileen Lee
Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.
- Aileen Lee
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