Aerin Lauder Quotes

Powerful Aerin Lauder for Daily Growth

About Aerin Lauder

Aerin Lauder, a renowned figure in the world of fashion, beauty, and interior design, was born into the esteemed Lauder family on September 19, 1968. She is the granddaughter of Estée Lauder, the visionary cosmetics entrepreneur, and the daughter of Jo Carole Lauder and Ronald Lauder, a prominent businessman and art collector. Growing up in a family where business acumen and creativity were highly valued, Aerin was exposed to the dynamic world of luxury at an early age. She developed a keen interest in design, particularly in the realm of interiors, which was further nurtured during her time at Brown University, where she studied art history and architecture. Upon graduation, Aerin joined the Estée Lauder Companies, learning the ropes under the guidance of her family. In 2013, she launched her own lifestyle brand, Aerin, which embodies her love for timeless, elegant design in a variety of product categories, including fragrance, makeup, home accessories, and apparel. One of Aerin's most significant works is the redesign of Estée Lauder's iconic flagship store on New York's Fifth Avenue. The project showcased her ability to blend traditional elegance with a modern sensibility. In addition, she has collaborated with designers such as Ralph Lauren and Michael Kors on home collections that embody the essence of classic American style. Aerin Lauder continues to expand her brand, drawing inspiration from her family's legacy and her own passion for beautiful, understated design. Her work serves as a testament to the enduring influence of the Lauder name in the realms of beauty and design.

Interpretations of Popular Quotes

"I always believe in looking forward."

Aerin Lauder's quote, "I always believe in looking forward," embodies a positive, proactive mindset that encourages moving beyond the past and focusing on future possibilities. It emphasizes the importance of learning from past experiences but not dwelling on them, instead directing energy towards growth, development, and progression. This perspective can inspire resilience, adaptability, and a sense of hope in one's personal and professional journey.


"I don't design for myself, I design for a customer."

This quote by Aerin Lauder underscores the importance of empathy in design. By creating products that cater to the needs, preferences, and lifestyle of her customers, she is able to connect with them on a deeper level. This customer-centric approach not only ensures commercial success but also fosters brand loyalty and relevance in today's competitive marketplace. It emphasizes that designers should prioritize understanding their audience and creating solutions that resonate with them rather than imposing personal tastes or preferences onto the products they create.


"My mother always said, 'Nothing is more chic than simplicity.' That has really stuck with me."

Aerin Lauder's quote emphasizes the timeless elegance of simplicity. The idea is that a minimalistic approach to style or design can be more refined and sophisticated than something extravagant, as it avoids excessive distractions and allows the essence of the object or idea to shine through clearly. Simplicity thus represents an understated, chic aesthetic that transcends trends and remains timelessly stylish.


"In terms of beauty, I think less is more."

Aerin Lauder's quote emphasizes the principle of simplicity in achieving beauty. It suggests that to be beautiful, one should strive for minimalism – using fewer elements or products, allowing the natural essence to shine through rather than overloading with excessive makeup or accessories. This concept encourages an understated elegance and a focus on enhancing one's inherent charm rather than hiding it.


"I love to collect pieces that have stories and are from different periods, as well as beautiful new things."

Aerin Lauder's quote emphasizes her appreciation for items with history and diversity in their origin, along with modern pieces. This preference suggests a keen eye for unique and meaningful objects that evoke emotions and connections beyond their physical attributes. Such a collection embodies the essence of timeless style, blending tradition with innovation to create a personal narrative.


Everyone always asks, 'Did you ever rebel? Did you dye your hair blue? Did you wear black nail polish?' I mean, of course, there have been episodes when you wear weird-colored lipstick... But generally, I think I was pretty much the way I am now.

- Aerin Lauder

Been, I Think, Wear, Rebel

Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.

- Aerin Lauder

Think, I Think, Feels, Your Child

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

- Aerin Lauder

Life, Surrounded, Entire, Saturated

I have a dual role as founder of AERIN and Image and Style Director of Estee Lauder. So work is a bit of a juggling act.

- Aerin Lauder

Role, Image, Founder, Dual

Just because something is on trend doesn't mean you have to embrace it. You can look at it and admire it, but that doesn't mean you have to wear black nail polish or red lipstick.

- Aerin Lauder

Embrace, Trend, Nail, Red Lipstick

When we moved to Europe when I was a teenager, I really did not want to go. I was happy in my school, with my friends, but looking back on it, it was the best experience I've ever had. We traveled every weekend. I experienced incredible new cultures, museums, cities, and it really opened up my eyes.

- Aerin Lauder

Happy, Looking Back, Moved, Europe

I usually keep my personal style simple and streamlined. I like classic colors like black, white, and beige. White and black is my favorite color combination, and I like to finish up my look with an accent of gold jewelry.

- Aerin Lauder

Color, Jewelry, Streamlined, Accent

My inspiration for new products comes from moments in my life or what's happening around me.

- Aerin Lauder

My Life, New, Inspiration, New Products

I've always loved flowers, as a little girl I'd collect flower objects and little flower books. Now I love flowers on my night table and on my desk.

- Aerin Lauder

Love, Flowers, Always, Flower

Rose is the most beautiful flower - it and tuberose are my favourites.

- Aerin Lauder

Beautiful, Most, Favourites, Flower

I love laugh lines. It means you've had a good life. The most beautiful women - Audrey Hepburn, Lauren Hutton, Ali MacGraw - all embraced the aging process.

- Aerin Lauder

Love, Good, Had, Aging

When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.

- Aerin Lauder

Truck, Play, Same Thing, Intrigued

I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.

- Aerin Lauder

Think, New, Which, Priceless

People always associated me with 'Vogue,' 'Vogue Living,' or 'Elle Decor.'

- Aerin Lauder

Living, Always, Associated, Vogue

I love Pilates, I really do, and I do it three times a week because it works well for me.

- Aerin Lauder

Love, Times, I Love, Pilates

It's important to always mix the past with the present. I think that makes it feel more authentic and real.

- Aerin Lauder

Think, Always, I Think, Mix

I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

- Aerin Lauder

Process, Product, Discovered, Creative Process

My actual first summer internship was in the design department of Clinique.

- Aerin Lauder

Design, First, Actual, Department

I've always liked simple. Growing up, I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet.

- Aerin Lauder

Simple, Always, Maybe, Bracelet

In terms of pots and pans, I just use the basics - I'm not a snob like that.

- Aerin Lauder

Basics, Like, Terms, Snob

There are certain parts of the home that I think embellishment feels cozy and inviting. Then there are other environments, for example, the living room, where I don't have a ton of items on the table.

- Aerin Lauder

Think, Other, Feels, Table

If you're on a night flight or are incredibly tired from jet lag, somehow a tiny bit of bronzer and self-tanner on your face, legs, and arms just makes you feel rejuvenated and refreshed.

- Aerin Lauder

Night, Flight, Refreshed, Lag

My mother taught me that it is important to be prepared for a last-minute polish.

- Aerin Lauder

Mother, Important, Taught, Last-Minute

I love cereals. We must have 10 to 15 boxes. But if I'm being honest, I have Fruit Loops and Lucky Charms hidden behind the healthier ones.

- Aerin Lauder

Love, Lucky, Boxes, Charms

I'm very detail-oriented, which is good and bad. Because I will wake up in the middle of the night thinking about something or seeing a mistake, thinking about it, and I immediately send an email - I'm very focused on details.

- Aerin Lauder

Bad, Very, About, Email

I don't use a stylist. I know what I like, so I do it myself. I rip things out from fashion magazines. It's easy to order when the phone number is right on the page.

- Aerin Lauder

Myself, Like, Use, Rip

Do I believe in plastic surgery? Yes, if something is wrong and you can modify it. For certain people, it's right.

- Aerin Lauder

Plastic Surgery, Right, Yes, Modify

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

- Aerin Lauder

Love, Think, Behind, Brand

It's my personality to be more quiet and reserved. I'm not going out every night to multiple things. I prefer to stay in and be with my children and do Spanish homework to make sure they get a good grade the next day.

- Aerin Lauder

Good, Next, Prefer, Every Night

I inherited my love of gold jewellery from my grandmother.

- Aerin Lauder

Love, Gold, Jewellery, Inherited

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