Aaron Levie Quotes

Powerful Aaron Levie for Daily Growth

About Aaron Levie

Aaron Levie is an American entrepreneur, best known as the co-founder and CEO of Box, a leading cloud content management platform. Born on January 15, 1986, in Irvine, California, Levie developed a passion for technology at a young age. He attended the University of Southern California (USC), where he studied business and psychology, but his entrepreneurial spirit was already taking shape. During his time at USC, Levie co-founded Tutorspree, an online marketplace for tutoring services. However, it was his work on Box that would truly make him a force in the tech industry. Founded in 2005, Box was initially called Box.net and aimed to provide a solution for cloud storage and collaboration. Levie's influences are rooted in Silicon Valley's culture of innovation and disruption. He has been vocal about his admiration for Steve Jobs and the Apple philosophy of focusing on design and user experience. In 2012, Levie was named to Forbes' "30 Under 30" list in the technology sector. Under Levie's leadership, Box has grown significantly, serving millions of users worldwide. The company went public in 2015, marking a significant milestone for Levie and his team. Despite this success, Levie remains focused on Box's mission to transform the way businesses work by making it easy for teams to collaborate securely and effectively. In addition to his role at Box, Levie is a sought-after speaker and thought leader in the tech industry. He is known for his forward-thinking approach to business and technology, often sharing insights on the future of cloud computing and digital transformation.

Interpretations of Popular Quotes

"Culture eats strategy for breakfast."

The quote "Culture eats strategy for breakfast" by Aaron Levie emphasizes the importance of a strong company culture in achieving success, suggesting that even the best-laid strategic plans can be undermined if the underlying culture is not aligned or supportive. It underscores the idea that people and their collective attitudes, values, and behaviors are more likely to determine the direction and outcome of an organization than any plan or strategy alone. In other words, a positive and productive company culture can fuel the execution of a strategy effectively, while a negative or unhealthy one can derail it.


"Innovation is a discipline: it's about pursuing new ideas and executing against them with great focus."

Aaron Levie's quote suggests that innovation is not just a random or sporadic process but rather a systematic, focused approach to generating and implementing novel ideas. This means consistently exploring fresh perspectives, testing hypotheses, and relentlessly working towards the realization of those ideas. In essence, it encourages the adoption of an iterative, disciplined mindset in order to achieve breakthroughs and stay competitive in any field or industry.


"The biggest risk is not taking any risk... In business, the most protective hedge you can have is to take calculated risks."

This quote emphasizes that the greatest danger in business lies in avoiding risk altogether. Taking no risks means missing out on potential opportunities for growth and success. Aaron Levie suggests that a calculated risk, one that's thoughtfully considered before being taken, can serve as the best insurance or hedge against failure. In other words, to minimize the potential negative impact of uncertainty, one should actively seek out measured risks in order to maximize chances of achieving positive outcomes and long-term success.


"The only sustainable advantage is an organization's ability to learn faster than the competition."

This quote suggests that in today's rapidly changing world, the most valuable asset a company can have is its ability to adapt and evolve quickly. Learning faster than competitors allows organizations to stay ahead by continuously improving, innovating, and responding to market demands. It underscores the importance of fostering a culture of continuous learning, agility, and flexibility in the business environment.


"It's easier to ask for forgiveness than it is to get permission."

This quote by Aaron Levie highlights the idea that it can be more straightforward to seek forgiveness after taking an action, rather than seeking permission or approval beforehand. It suggests a pragmatic approach where the emphasis is on moving forward, even if it means potentially having to apologize later. However, it's important to remember that this doesn't mean that seeking permission or consent should be disregarded; it underscores the value of acting boldly but with sensitivity and respect for others' boundaries.


I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.

- Aaron Levie

Entertainment, Very, About, Directly

My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.

- Aaron Levie

College, Bay Area, Drop, Bay

It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much about maintaining the same quality they did when they were just trying to fight for survival and no one would pay attention unless they had the best technology.

- Aaron Levie

Best, About, Had, Maintaining

There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.

- Aaron Levie

Business, Think, I Think, Boat

I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.

- Aaron Levie

Software, Media, I Can, Discriminate

The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.

- Aaron Levie

Software, Been, Enterprise, Dramatically

Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.

- Aaron Levie

Best, Guiding, Entrepreneurs, Entrepreneur

If you think about the market that we're in, and more broadly just the enterprise software market, the kind of transition that's happening right now from legacy systems to the cloud is literally, by definition, a once-in-a-lifetime opportunity.

- Aaron Levie

Legacy, Software, Enterprise, Transition

I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.

- Aaron Levie

Politics, Think, Happen, Organically

I think people are always able to achieve more than they think they can. While that's cliche, I don't know if managers think about that enough. You have to set your sights extremely high.

- Aaron Levie

Achieve, I Think, Sights, Managers

The dynamic with social is you tend not to have products with 30% market share. It's all or nothing. Email works because we have open standards that let you communicate across any email client.

- Aaron Levie

Communicate, Social, Works, Client

What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.

- Aaron Levie

Think, Big, Need, Same Level

My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.

- Aaron Levie

Happy, Snack, About, Inappropriate

I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.

- Aaron Levie

Think, Very, Employ, Annoying

My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don't have time for nonwork stuff.

- Aaron Levie

Play, Weekends, 30 Minutes, Tends

I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.

- Aaron Levie

Nothing, More, Certainly, Creation

My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.

- Aaron Levie

Black, Hands, More, Hand

If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'What's the party going on right now that I should be going to?'

- Aaron Levie

Every Day, Other, Kinds, Hanging

All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.

- Aaron Levie

Communicate, Access, Allow, Vast

I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.

- Aaron Levie

Fast, Loud, Lot, Interrupt

My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.

- Aaron Levie

Education, Pretty, Always, Engineer

It's unfortunate biologically we have to sleep.

- Aaron Levie

Sleep, Unfortunate, Biologically

My acronym is WWSJD: What Would Steve Jobs Do?

- Aaron Levie

Jobs, Steve Jobs, Would, Steve

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